Boucher + Co.
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Feb 15, 2022
7 Social Media Trends Marketers Should Watch in 2022
The growing audience engagement of social media platforms has forced businesses to consider it as a prominent marketing channel. Now businesses and marketers are proactively working on social marketing strategies, and it surely delivers profitable results. However, the biggest problem with social media is the changing trends. One must keep up with the trends to […] The post 7 Social Media Trends Marketers Should Watch in 2022 appeared first on Boucher + Co..
Read moreJun 9, 2021
Comment on Case Studies by 31 Top Digital Marketing & Media Agencies in NYC - NoGood™: Growth Marketing Agency
[…] Case Study: http://www.boucherco.com/case-studies/ […]
Read moreAug 9, 2019
Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising & Marketing Agency
Boucher + Co. is so proud to once again be named a Clutch Leader within digital marketing and advertising industry in New York for 2019! We are committed to providing the best customer service to our clients and their businesses. Our unique digital strategies are fine-tuned to reflect originality while staying focused on our clients […] The post Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising & Marketing Agency appeared first on Boucher + Co..
Read moreOct 4, 2018
Shopping on Social Media
Consumers are constantly on the search for the most convenient way to shop. Most people no longer have time to visit a store physically, so they turn to online shopping. Throughout the years, the online experience has evolved – to the point where now users can purchase products straight from social media. One of the […] The post Shopping on Social Media appeared first on Boucher + Co..
Read moreAug 22, 2018
Amazon To Expand Its Sponsored Products Ads
Digital marketing has proven to be a highly-successful way to generate new customers, and Amazon is one of the best websites to grow your customer base with. Ever since its inception, Amazon has been one of the preferred sites for companies to sell their products. And, for the brands that are willing to invest more […] The post Amazon To Expand Its Sponsored Products Ads appeared first on Boucher + Co..
Read moreJun 21, 2018
Instagram’s Latest Feature: IGTV
Everyone’s favorite social app has released a new feature that serves as an extension of its Stories feature, IGTV. This new feature enables users to share vertical videos with their followers that are longer than 15 seconds. IGTV can be accessed through the Instagram app but is also its own standalone app. Within the app, […] The post Instagram’s Latest Feature: IGTV appeared first on Boucher + Co..
Read moreJun 4, 2018
The Instagram Algorithm
Instagram revealed today how it organizes users’ feeds, including how it considers different factors in its algorithm. Up until now, Instagram’s feed was sort of a mystery science. Posts from family members and close friends show up near the top, which was the goal of the company’s decision to move away from the reverse-chronological feed […] The post The Instagram Algorithm appeared first on Boucher + Co..
Read moreApr 11, 2018
Micro Vs. Macro Influencers
Digital marketing has taken a whole new turn with the rise of influencers. Chances are, you have looked into a product because you saw someone promoting it on social media. Influencers have become an integral part of digital marketing in just a short period of time because they have strong relations with their followers and […] The post Micro Vs. Macro Influencers appeared first on Boucher + Co..
Read moreMar 26, 2018
Cambridge Analytica
The social network, Facebook, and a company called Cambridge Analytica are under fire by the general public due to the uncovering of some unsettling information. Cambridge Analytica acquired data of more than 50 million Facebook users and used it to influence voters during the 2016 presidential election. The company was hired by Trump’s presidential party […] The post Cambridge Analytica appeared first on Boucher + Co..
Read moreMar 20, 2018
Shopping on Instagram
Instagram has been testing a shoppable-feature on the application since late 2016. This feature would allow brands to post an image with price tags and descriptions that would link to purchasing the specific product. At first, the shoppable-post was only accessible to a handful of brands within the United States. Last year, the feature expanded […] The post Shopping on Instagram appeared first on Boucher + Co..
Read moreJan 29, 2018
A Case for Advertising on Instagram
We are living in a digital world where companies are competing against each other for the attention of millions of social media users. It is no secret that the digital giant in advertising with over 2 billion users is Facebook. Naturally, brands have gravitated to this platform to market their products. Yet, there is an […] The post A Case for Advertising on Instagram appeared first on Boucher + Co..
Read moreDec 7, 2017
Comment on Home by Boucher + Co. - Top Interactive Agencies
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Read moreDec 7, 2017
By: Boucher + Co. - Top Interactive Agencies
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Read moreFeb 19, 2016
Comment on 3 Reasons to Add a Live Chat to Your Website NOW by Gerard Boucher
In reply to Coni Lefferts. You are very welcome, Coni! Indeed, they were previously used mostly be e-commerce or product sites, but now are being increasingly adopted by service websites, too. It will be an interesting transition as more and more brands adopt live chats.
Read moreFeb 18, 2016
Comment on 3 Reasons to Add a Live Chat to Your Website NOW by Coni Lefferts
Hi Gerard, Excellent information. I was under the miss-guided assumption that live chats were best for retail B to C situations. You've highlighted another facet of media marketing to consider. Thank you.
Read moreFeb 8, 2016
Comment on How to Use Your Email List to Build Facebook Page Likes by Social Media: Do You Have the Time? - Boucher + Co.
[…] clients for the initial followers. If you have an email list already curated, you should check out Boucher + Co.’s guide here to target your clients in a Facebook ‘Like Campaign’ as soon as […]
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