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Boucher + Co. is a digital strategy agency based in New York City. We create lasting impact for brands utilzing creative content, digital marketing strategy, and business consulting services. Driven by analytics, insights and tons of market research, our creative work reflects originality while staying focused on creating our clients long-term value.

We help our clients make the right decisions in today's digital world. With a well-rounded team of diverse, creative in-house talent, B+C is servicing a wide span of consumer and business brands across a range of verticals. Strategic, creative, emotionally-compelling marketing is the foundation of what B+C delivers to clients everyday through our core competencies:

Social Media Strategy & Marketing
Digital Media Placement & Pay-Per-Click Advertising
Search Engine Marketing
Web Design & Development
Email Marketing
Brand Identity & Development

The growing audience engagement of social media platforms has forced businesses to consider it as a prominent marketing channel. Now businesses and marketers are proactively working on social marketing strategies, and it surely delivers profitable results. However, the biggest problem with social media is the changing trends. One must keep up with the trends to [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/social-media-trends-marketers-should-watch-in-2022/">7 Social Media Trends Marketers Should Watch in 2022</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Boucher + Co.

7 Social Media Trends Marketers Should Watch in 2022

[&#8230;] Case Study: http://www.boucherco.com/case-studies/ [&#8230;]

Comments for Boucher + Co.

Comment on Case Studies by 31 Top Digital Marketing & Media Agencies in NYC - NoGood™: Growth Marketing Agency

Boucher + Co. is so proud to once again be named a Clutch Leader within digital marketing and advertising industry in New York for 2019! We are committed to providing the best customer service to our clients and their businesses. Our unique digital strategies are fine-tuned to reflect originality while staying focused on our clients [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/clutch-awards-boucher-co-for-the-second-time-this-time-for-top-advertising-marketing-agency/">Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising &#038; Marketing Agency</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising & Marketing Agency

Consumers are constantly on the search for the most convenient way to shop. Most people no longer have time to visit a store physically, so they turn to online shopping. Throughout the years, the online experience has evolved &#8211; to the point where now users can purchase products straight from social media. One of the [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/shopping-on-social-media/">Shopping on Social Media</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Shopping on Social Media

Digital marketing has proven to be a highly-successful way to generate new customers, and Amazon is one of the best websites to grow your customer base with. Ever since its inception, Amazon has been one of the preferred sites for companies to sell their products. And, for the brands that are willing to invest more [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/amazon-to-expand-its-sponsored-products-ads/">Amazon To Expand Its Sponsored Products Ads</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Amazon To Expand Its Sponsored Products Ads

Everyone’s favorite social app has released a new feature that serves as an extension of its Stories feature, IGTV. This new feature enables users to share vertical videos with their followers that are longer than 15 seconds. IGTV can be accessed through the Instagram app but is also its own standalone app. Within the app, [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/instagram-igtv/">Instagram&#8217;s Latest Feature: IGTV</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Instagram’s Latest Feature: IGTV

Instagram revealed today how it organizes users’ feeds, including how it considers different factors in its algorithm. Up until now, Instagram’s feed was sort of a mystery science. Posts from family members and close friends show up near the top, which was the goal of the company’s decision to move away from the reverse-chronological feed [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/instagram-algorithm/">The Instagram Algorithm</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

The Instagram Algorithm

Digital marketing has taken a whole new turn with the rise of influencers. Chances are, you have looked into a product because you saw someone promoting it on social media. Influencers have become an integral part of digital marketing in just a short period of time because they have strong relations with their followers and [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/micro-vs-macro-influencers/">Micro Vs. Macro Influencers</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Micro Vs. Macro Influencers

The social network, Facebook, and a company called Cambridge Analytica are under fire by the general public due to the uncovering of some unsettling information. Cambridge Analytica  acquired data of more than 50 million Facebook users and used it to influence voters during the 2016 presidential election. The company was hired by Trump’s presidential party [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/cambridge-analytica/">Cambridge Analytica</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Cambridge Analytica

Instagram has been testing a shoppable-feature on the application since late 2016. This feature would allow brands to post an image with price tags and descriptions that would link to purchasing the specific product. At first, the shoppable-post was only accessible to a handful of brands within the United States. Last year, the feature expanded [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/shopping-on-instagram/">Shopping on Instagram</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

Shopping on Instagram

We are living in a digital world where companies are competing against each other for the attention of millions of social media users. It is no secret that the digital giant in advertising with over 2 billion users is Facebook. Naturally, brands have gravitated to this platform to market their products. Yet, there is an [&#8230;]
The post <a rel="nofollow" href="https://www.boucherco.com/advertising-on-instagram/">A Case for Advertising on Instagram</a> appeared first on <a rel="nofollow" href="https://www.boucherco.com">Boucher + Co.</a>.

A Case for Advertising on Instagram

[&#8230;] Web: https://www.boucherco.com [&#8230;]

Comment on Home by Boucher + Co. - Top Interactive Agencies

Comments on: Home

By: Boucher + Co. - Top Interactive Agencies

In reply to &lt;a href=&quot;https://www.boucherco.com/3-reasons-to-add-a-live-chat-to-your-website-now/#comment-4&quot;&gt;Coni Lefferts&lt;/a&gt;.

You are very welcome, Coni! Indeed, they were previously used mostly be e-commerce or product sites, but now are being increasingly adopted by service websites, too. It will be an interesting transition as more and more brands adopt live chats.

Comment on 3 Reasons to Add a Live Chat to Your Website NOW by Gerard Boucher

Hi Gerard,
Excellent information.  I was under the miss-guided assumption that live chats were best for retail  
B to C situations.  You&#039;ve highlighted another facet of media marketing to consider.  Thank you.

Comment on 3 Reasons to Add a Live Chat to Your Website NOW by Coni Lefferts

[&#8230;] clients for the initial followers. If you have an email list already curated, you should check out Boucher + Co.’s guide here to target your clients in a Facebook ‘Like Campaign’ as soon as [&#8230;]

Comment on How to Use Your Email List to Build Facebook Page Likes by Social Media: Do You Have the Time? - Boucher + Co.

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Facebook has kneecapped Snapchat, but will they recover?

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