Sep 28, 2021
Stuff we like
by Dean Ryan, Art Director Weird Work Works I could show you a phenomenal piece of advertising that is saving the world and cleaning up at award ceremonies. But I won’t. I wanted to take this chance to talk about what I want to see more of in advertising. The undeniable fact that weird work […] The post Stuff we like appeared first on Boys+Girls.
Read moreSep 28, 2021
Zag
The #1 Strategy of High-Performance Brands For this month’s Book Club, Charlotte Bourke gives us her take on “Zag: The #1 Strategy of High-Performance Brands” by Marty Neumeier. Marty Neumeier has written several excellent books on brands and branding. His most influential being The Brand Gap and ZAG. ZAG maintains The Brand Gap’s ultra-clear narrative […] The post Zag appeared first on Boys+Girls.
Read moreSep 28, 2021
The Power of Competition
by Margaret Gilsenan, Chief Strategy Officer For anyone who has entered industry awards, you will know they are hard work. The AIMs, D&ADs, ICADs, Sharks, Effies, Cannes, all involve various levels of selecting work, poring over data, writing papers, creating case films. And when you have an entry date looming, you ask yourself the question… […] The post The Power of Competition appeared first on Boys+Girls.
Read moreAug 19, 2021
Stuff we like
by Aoife Murphy, Executive Strategy Director Ever bought something, worn it, and returned it anyway? If you answered yes, apparently lots of other people do too, and it costs the fashion industry $15billion a year. Instead of blacklisting serial returners or making a stricter returns policy, Italian fashion giant, Diesel, encouraged the practice. Their ‘Enjoy […] The post Stuff we like appeared first on Boys+Girls.
Read moreAug 19, 2021
Go Luck Yourself
40 Ways To Stack The Odds In Your Brand’s Favour Patrick Meade, Chief Executive Officer at Boys+Girls, is here this month with his take on “Go Luck Yourself” by Andy Nairn Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In […] The post Go Luck Yourself appeared first on Boys+Girls.
Read moreAug 19, 2021
A glimpse into a new era of Brand Experience
by Karleen Smyth, Senior Experiential Director Our world was upended in 2020. Amid the global chaos, brands who had spent many months and euros curating their experiential marketing plans had to pull the plug, at the time not knowing if it was the right thing to do. Anything that involved physical customer engagement was deemed […] The post A glimpse into a new era of Brand Experience appeared first on Boys+Girls.
Read moreJul 21, 2021
Stuff we like
by Pat Stephenson, Chief Relationship Officer Great work makes everything better. Better results, more satisfaction, better commercials. Everything. We’ve believed that for a looong time now. But it’s still rejuvenating when you get a large jolt of great work mainlined into your system. Which is exactly what’s happened to me over the weeks and months […] The post Stuff we like appeared first on Boys+Girls.
Read moreJul 21, 2021
AnthroVision
How Anthropology Can Explain Business & Life. This month Marget Gilsenan, Chief Strategy Officer gives us her opinions on “How Anthropology Can Explain Business & Life” by Gillian Tett. In Anthro-Vision Gillian Tett reveals how anthropology can make sense of the corporate world. That it is not just a tool to study tribes and cultures […] The post AnthroVision appeared first on Boys+Girls.
Read moreJul 21, 2021
Judgemental
by Rory Hamilton, Chief Creative Officer I have been lucky enough to judge a number of advertising awards. If you’ve never done it, it’s an interesting process. You fly to somewhere sunny (think Dubai or Las Vegas) and then spend a week frustratingly locked in a dark room with no windows alongside a dozen strangers, […] The post Judgemental appeared first on Boys+Girls.
Read moreJun 28, 2021
Double Cannes Lions win
After a two year wait for Cannes International Festival of Creativity to return, we were absolutely delighted to be awarded our first Lions, even if we weren’t there in person to collect on stage! We won a Gold in the Consumer Services / Business to Business category in Creative Strategy Lions and a Bronze in Consumer […] The post Double Cannes Lions win appeared first on Boys+Girls.
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