Dec 17, 2022
Bozell Legacy Continues
Ownership group grows with addition of husband-wife team Bozell, a full-service marketing and communications agency founded in 1921, announced today that it has added two new owner-operators to its ownership group. Longtime Bozell employees Laura and Andy Spaulding have joined Kim Mickelsen, Robin Donovan and Jackie Miller as owners, effective immediately. Laura Spaulding joined Bozell in 2006. She currently is Bozell’s Director of Corporate Communications. Andy Spaulding, Laura’s husband, joined Bozell in 2017 and is currently the agency’s Director of Operations and Finance. Read More
Read moreAug 31, 2022
Episode 25: Using Today’s Social Platforms to Meet Your #BusinessGoals
“Holy stats, Batman!” That’s what you’ll be saying after you listen to this episode of Marketing Then & Now, featuring our social media and PR strategist, Hannah Rotchafer. Not only will Hannah share with you some insights on the current audiences of each social platform, but she’ll also shed light on the different types of marketing and messaging that are best served on each one. And it doesn’t stop there. She’ll also answer questions like how often and when you should post, Read More
Read moreJun 1, 2022
Episode 24: Art Direction in Today’s World of Advertising and Nonprofits
Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, Read More
Read moreMay 19, 2022
You’re Not Lazy. You’re Just Burnt Out.
We see you. Tired. Having trouble concentrating. Uninspired. But we’re not here to call you out for being lazy and procrastinating. We’re here to tell you you’re just burnt out. The World Health Organization defines burnout as a “syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.” Although first defined in 2019, the worldwide COVID-19 pandemic has not only brought more attention to burnout and its long-term effects but has also shed light on just how rampant burnout is among working individuals. Read More
Read moreMay 10, 2022
Hey, Vern, Let’s Remember an Advertising Icon
It’s not often that an agency’s operations manager feels compelled to write a blog post. After all, we work “on the business,” not “in the business.” I’m admittedly no expert in the field. But, as those who know me can attest, it’s probably most fitting that this news comes from me: The world of advertising lost a grossly under-appreciated icon with the passing of John Cherry III on Sunday, May 8, 2022. John Cherry III? Without doing a Google, Read More
Read moreMay 4, 2022
Episode 23: Hey, Whipple, Get a Load of This Copywriting Insight
You’ll definitely believe in the power of the written word after listening to this month’s episode of Marketing Then & Now. Inspired by the advertising bible, Hey, Whipple, Squeeze This, associate creative director (and previous senior copywriter) John Vogel shares his philosophy and personal approach to copywriting. He discusses how it has changed over the years, including his take on the wonderful world of AI – like Jasper.ai, an AI copywriting tool. Packed full of dad jokes and clever puns (ones that won’t make your eyes roll), Read More
Read moreMar 2, 2022
Episode 22: The Importance of Corporate Philanthropy & Giving Back to Your Community
In this episode of Marketing Then & Now, we take a detour from bottom lines and ROIs to focus on doing good. Our guest this episode is Laura Spaulding, Bozell’s director of corporate communications, who talks about our 100 years of “paying rent for the space we occupy on this earth”—a credo our founder Morris Jacobs embodied decade after decade. Listen and be inspired as Laura shares examples of how Bozell and its employees have made a lasting impact – from our work with Boys Town in the 1930s to our Free Ad Day celebrating our 95th anniversary to our current work with Make-A-Wish Nebraska – proving that, Read More
Read moreFeb 19, 2022
Bozell Wins 12 Awards at Nebraska’s 2022 American Advertising Federation’s American Advertising Awards
Bozell took home 12 awards, including a Judge’s Citation, at Nebraska’s 2022 American Advertising Federation’s American Advertising Awards on Friday evening. In addition to the Judge’s Citation, the marketing agency earned six gold and five silver awards in multiple categories. Awards Judge’s Citation – Make-A-Wish Nebraska, Aspen’s StoryGold – Make-A-Wish Nebraska, Aspen’s Story – Nonbroadcast VideoGold – Make-A-Wish Nebraska, Aspen’s Wish – TV SpotGold – Make-A-Wish Nebraska, Blue Jean Ball Campaign – Public Service CampaignGold – Bozell, Read More
Read moreFeb 1, 2022
Episode 21: How and Why to Build a Brand With ‘Giving Back’ at The Core
There are plenty of small business owners who know the pain of shutting down a brick and mortar due to high costs. But, if you’re Sarah Spitsen, founder and chief candle lady at Feya Co., you start a new company the very next day with a newfound mission: to do business “the right way.” In this episode of Marketing Then & Now, our special guest Sarah shares her journey from defeat to success. She talks us through how putting quality products over profit and letting your mission guide everything you do can create a loyal community of customers and lead to a prosperous brand. Read More
Read moreJan 14, 2022
100 Years of Staying Close to the Customer
I recently read a Fast Company article entitled, “Three Essentials to Strong Agency-Client Relationship.” Its tips include: Remember why they hired you.Overcommunicate and anticipate needs.Don’t neglect the relationship. As I was reading the explanations for each, I realized that they all rolled up to one mantra that Bozell has been emphasizing for 100 years: Close to the Customer. The meaning is twofold: It’s not just understanding the end consumer but also understanding the client. Read More
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