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SOCIAL MEDIA MARKETING
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Jul 28, 2022
Amazon + One Medical: The Next Wave of New for Healthcare
Amazon has declared their intent to disrupt healthcare. Are you ready? The $3.9 billon acquisition of One Medical positions Amazon to offer comprehensive primary care both through employee benefit programs and directly to individuals. With access to 188 medical offices in 25 U.S. markets that work with more than 8,000 companies, Amazon gains a direct-to-consumer […] The post Amazon + One Medical: The Next Wave of New for Healthcare appeared first on Brado.
Read moreDec 17, 2021
Best Practices From CPG That Apply to Healthcare Marketers
The possibilities of what advertising can achieve has been dramatically increased with the digital revolution. But not all industries have caught up with these new possibilities. This post is targeted at healthcare marketers and provides them with a broad spectrum of ideas and tactics that are drawn the consumer packaged goods (CPG) industry – one of the first and most sophisticated practitioners of digital advertising. The post Best Practices From CPG That Apply to Healthcare Marketers appeared first on Brado.
Read moreApr 16, 2021
Journey Maps Best Practices
The customer journey map is a key tool that potentially helps us see the world from the customer’s point of view and provides us with the direction we need to ease and accelerate that journey. The post Journey Maps Best Practices appeared first on Brado.
Read moreApr 16, 2021
CMO on the Spot: The Disruption Dilemma
Today's Chief Marketing Officer is expected to do more and do better -- even as the marketing paradigm itself is in rapid flux. This post identifies the resources and approaches that are now available to help this CMO "on the spot." The post CMO on the Spot: The Disruption Dilemma appeared first on Brado.
Read moreFeb 17, 2021
Futures Thinking
Brado’s Chief Transformation Officer, Andy Ford, recently spoke to healthcare leaders about Futures Thinking, and how it’s helping companies navigate obstacles and opportunities in COVID-propelled “tsunami of new.” In this video, Ford explains how he’s guiding companies to prepare for, rather than try to predict the future. The post Futures Thinking appeared first on Brado.
Read moreOct 9, 2020
Mobile First Marketing
Google recently announced plans to switch to mobile-first indexing on all websites, breaking at the end of this year from its past preference for desktop crawling. In this video, Ghergich offers a summary scorecard for healthcare’s mobile readiness, as this is rapidly becoming an important factor in marketing for healthcare systems. The post Mobile First Marketing appeared first on Brado.
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