Brainchild Studios
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SOCIAL MEDIA MARKETING
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May 17, 2022
7 Techniques for Conducting Insightful Audience Interviews
Sure, you can spend hours whiteboarding what you think will inspire your audience to connect with you. Or, you could keep it simple and just ask them. It’s like that quote your 9th-grade teacher used to say, “When you assume, you make an a** out of you and me.” Just us? Okay, let’s make this... The post 7 Techniques for Conducting Insightful Audience Interviews appeared first on Brainchild Studios®.
Read moreApr 27, 2022
Happy Mother's Day from Milwaukee Small Businesses
Show your appreciation this Mother’s Day by treating the moms in your life like the queens they are! Support both moms and Milwaukee small businesses this year and check out our digest of locally-sourced gift ideas and promotions. P.S. – when we say "mom" this includes all the sheroes in your life! Flowers... The post Happy Mother's Day from Milwaukee Small Businesses appeared first on Brainchild Studios®.
Read moreApr 21, 2022
Benefits of Launching An Email Automation Campaign
Let’s talk email for a minute. Email is one of the highest impact marketing tools with a potential return on investment (ROI) of $42 per every $1 spent. And 79% of marketers have seen an increase in email engagement in the last 12 months. So even though social media gets a lot of airtime and... The post Benefits of Launching An Email Automation Campaign appeared first on Brainchild Studios®.
Read moreApr 21, 2022
How to Productize Services for Service-Based B2B Businesses
What if you could create a product that would generate income for you while you’re not in the office, asleep, or busy doing other work? We know, we know. You provide a service, so you might be wondering how you can transform your services into products. We’ve worked through the process outlined below to productize... The post How to Productize Services for Service-Based B2B Businesses appeared first on Brainchild Studios®.
Read moreMar 26, 2022
How to Evoke Emotion in Your Content Marketing
“Build something 100 people love, not something 1 million people kind of like.” -Brian Chesky, co-founder of Airbnb People buy in the service of their emotions. Thems the facts. Underneath every conversion is the pursuit of alleviating pain, embracing joy, acquiring a salve for sadness, achieving a sense of belonging, and more. As the quote... The post How to Evoke Emotion in Your Content Marketing appeared first on Brainchild Studios®.
Read moreMar 26, 2022
The Competitive Advantage: How Audience Research Sets You Apart
What if there was a way to outshine your competitors, and you didn’t have to do it yourself? What if the upfront cost was worth it in terms of brand building, conversions, brand loyalty, and thought leadership? It’s not only possible; it’s a viable option for your business today. Audience research is THE best way... The post The Competitive Advantage: How Audience Research Sets You Apart appeared first on Brainchild Studios®.
Read moreMar 9, 2022
What Is a Good ROI When You Outsource Your Marketing
How many of you are tired of investing time and resources into your marketing only for campaigns to fall flat? We get it. We really do. Especially if you outsource your marketing, it’s important to make sure you’re getting your money’s worth a.k.a. making meaningful connections with your audience. That’s why we want to talk... The post What Is a Good ROI When You Outsource Your Marketing appeared first on Brainchild Studios®.
Read moreMar 1, 2022
How to Tell A Brand Story With Your Data
“Impactful brand storytelling is about how to look your audience in the eye, digitally.” -Amelia Veale We couldn’t agree more with Ms. Veale. You tell a better brand story when you see, really see, your audience. To meet your audience and foster a relationship with them, you need information—who, what, when, where, and why. You... The post How to Tell A Brand Story With Your Data appeared first on Brainchild Studios®.
Read moreFeb 25, 2022
2022 Brainchild Fund Galentine's Showcase
On February 10th, the Brainchild Fund celebrated six Wisconsin women entrepreneurs at our 2nd annual virtual Galentine's Showcase. We are so proud and excited to report that, thanks to events like the Showcase, we have now raised more than $6,000 towards our mission of supporting women in business and entrepreneurship. We were humbled and inspired... The post 2022 Brainchild Fund Galentine's Showcase appeared first on Brainchild Studios®.
Read moreFeb 7, 2022
How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It
If your marketing campaigns aren’t landing, there may be a hidden reason that defies some of your research insights: cognitive biases. Marketing is all about understanding your audience, and if you do get their perceptions, behavior, and motivations, you’re much more likely to connect. But, while we highly recommend conducting customer research, and bringing in... The post How to Spot These 4 Cognitive Biases In Your Audience—And What to Do About It appeared first on Brainchild Studios®.
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