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This was a new restaurant that needed brand awareness and getting foot traffic to their location. 

Thai Wasabi

Social Media Marketing

Search Engine Optimization

Reputation Management

Content Marketing

Growth Strategies

Facilitated Blog Strategy Workshop and developed Blog Strategy deliverable to Client.  I also wrote the client's first Blog for her website. 

GradUp

Managed Facebook and Instagram social media account for the month per the scope of work.  Also provided a social media strategy workshop for this client.

The Big Scary Virus

Developing a Marketing Strategy that expresses a consistent brand, offers a clear solution to meet the needs of their target audience, and maps out the client's journey that drives profitable business growth.

Your Local Medicare Help

Facilitated one-to-one training on strategy development, branding, and implementation for her signature makeup course.

Ashley Iduda

Brand Management

We are a full-service marketing & advertising agency catering to small business needs. We aim to enhance the lives of small businesses and the clients they service by creating the most memorable customer experience. Building trusted relationships are our motto and delivering quality marketing is one of the most critical components of a successful business. We strive to exceed our client’s expectations by captivating their customers with innovative and dynamic messages that achieve outstanding, measurable and profitable results.


These past couple of weeks we have been working with an amazing client to form a brand identity that has an incredible story behind it. The person behind this brand is so inspiring and we feel honored to have been working with her. Our team looks forward to creating a custom website that will do wonderful things for both parents and their little-ones.✨

Brainstorm Marketing Partners

We were on location today with one of our most valued clients and WDBJ7.

Sorry everyone. Brainstorm Marketing Partners will be closed today due to power outage and winter weather conditions. Stay safe my friends.

We need to get brutally honest...when it comes to your social media accounts just don't do this!!

Make sure to save this for later! 😉

#socialmediatip

I am so excited my new monitor was delivered.  Its a beauty and showcases this client mood board for the branding in progress✨

Facebook

Brainstorm Marketing Partners on Facebook

Are you developing a social media strategy? Do you find it overwhelming to the point that you don’t know where to start?  Well, lets uncomplicate the process.  Start asking yourself these 6 questions.  But first before we begin…. you can start you need to define your goal(s). Every strategy starts with a goal in mind.  This goal may be to increase conversions, generate leads, build brand awareness, increase website traffic, grow signups or sales, etc. 
 
Then it’s time to build that strategy around it.
 
✨WHO is your target audience?  This is where you conduct marketing research to make sure you are effectively marketing to the right audience.  This is a very important process.
 
✨WHAT is the product or service are you marketing.  What problems are you try to solve, and what message are you trying to communicating.  Be clear with answering these questions.  They will help you formulate your messaging.
 
✨WHERE are you going to marketing?  What social media platform will you be using that your target audience hangs out?
 
✨WHEN do you plan to market this?  Determine the times and days you will post along with the frequency
 
✨WHY are you doing this in the first place and how will it benefit your brand?  This works back to your social media goal(s).
 
✨HOW will you execute your marketing?  Will you focus on organic growth or paid ads? What formats will you use (posts, lives, reels, carousels, stories etc.) 
 
I hope you found this helpful.  Let us know below.
 
#socialmediaagency #socialmediaexpert #socialmediastrategytips #socialmediahelp #socialmediastrategies #socialmediaforsmallbusinesses #socialmediastrategiesthatwork #digitalmarketing #socialmediastrategist #femalebusinessowner #femaleowned #femalepreneur #roanokebusinesses #virginiasmallbusiness

Tracy Matherly | Marketing Expert | Digital Strat

These past couple of weeks we have been working to form a new brand identity that has an incredible story behind it with an amazing client. She is so inspiring and we feel honored to have been working with her. Our team looks forward to creating a custom website for her that will do wonderful things for parents and their little-ones.✨

Are you in need of a full brand makeover? Reach out to us in the bio. 

#brandingagency #brandinginspiration #brandingidentity #brandingstrategy #businessbranding #logobranding #brandingexpert #digitalbranding #brandingcoach #brandinglogo #marketingagencyroanoke #roanokesmallbusiness #swvirginia

You’re asking “Should I DELETE my Instagram Account and start from scratch?”.
 
The simple question is WHY are you asking?
 
✨Too many of your audience is fake followers or bots? 
 
✨You have unintentionally violated community standards for lack of understanding on how Instagram works?
 
For these two if you have done everything to salvage your account but nothing is working you may want to consider it.
 
✨Have bad engagement?
I would simply take a look at your strategy, reflect, and make improvement
 
✨Going through a brand identity change or shifting Niches?
If that is the case and the niches are similar, I would continue with your account.  No need to start from scratch if you have a following. Also, if you’re going through a brand identity I would simple keep your old content and move forward.  Let your audience see the evolution of your business.
 
Why are you thinking about making a change? Tell us below + your experience.
 
#instagramforbusiness #fempreneurs #socialmediaprofessional #socialmediaengagement #instagramgrowth #instagramtips #instagrammarketing #socialmediamarketingtips #womenowned #smallbusinessmarketing #socialmediamarketing #instagramengagement #socialmediamarketingconsultant #smallbizowner

Let’s eliminate some confusion…marketing strategies and tactics are not the same thing.
Let me clarify…
 
📌A MARKETING STRATEGY is the overall big picture.  It’s how you are going to move the needle towards your goals and overall business objectives and what steps you will take to get there.  It’s basically answers your WHAT, WHO, and WHY questions.
 
📌A TACTIC is an action taken to support your strategy and the execution of it.  It’s the details to achieving your goals and answers the questions WHERE, WHEN and HOW.

As you can see a marketing strategy and developing marketing tactics are interdependent.  Your marketing plan starts with a strategy in mind followed by the detailed tactics to support your goal and overall objective.  Both together are essential to the growth of your business and brand.
 
⭐️⭐️Did you find this helpful?  Share this with your community on your stories
 
PS.  NEED HELP WITH BUILDING A MARKETING STRATEGY?
 
DM the word “HELP” to learn more about my services!

#digitalmarketingstrategy #marketingstrategies #marketingtactics #smallbusinessmarketing #businessmarketing #marketingtips #marketingstrategist #marketingforsmallbusiness #roanokesmallbusiness #virginiasmallbusiness #digitalmarketingtips

2023 🎊 is finally here.  Here are our predictions for social media this year!

1. Users are going to want more raw unfiltered content.  Not something that looking unreal and overly polished.

2. AI is on the rise and will be heavily used by content creators.  We can see this prediction in full swing starting in December with influencers talking about various software apps.  Here is a list of some apps for you to take a look at and see if any of them are right for your business.
⭐️Jasper
⭐️Doll.e 2
⭐️Simplified
⭐️GPT

3. Users want a Multi-Sensory Experience. Consumers want to consume content in many different formats such as Reels, Stories, Lives, Carousels, and Videos

4. Reel Quality expectations will increase along with the use of short form videos. 

5. Hashtags will phase out and SEO and Keyword Search will take center stage.

6.Closed Captions will be heavily used.

👍👍Do you have any other predictions for 2023 that we might have missed?  Let us know.
 
#socialmediastrategy #instagramtipsformarketers #instagramgrowth #digitalmarketer #instagramtips101 #femaleentrepreneurs #instagramtipsdaily #smallbusinessmarketing #marketingforcreatives #instagramforbusiness #marketingstrategist #growoninstagram #businessstrategist #socialmediamanager #womeninbusiness #socialmediaconsultant #instagramtips #marketingconsultant #prediction #roanokebusinesses #smallbusinessmarketing #virginiasmallbusiness

Instagram

Brainstorm Marketing Partners on Instagram

Looks like Twitter is hot on the heels of Clubhouse...https://t.co/5Dr4IREesE #Twitter #socialmediamarketing #DigitalMarketing

Social media growth rates are accelerating and continue to play an ever more important role in various aspects of people’s everyday lives. Check out the new Digital 2020 October Global Statshot Report to learn more. https://t.co/ZaXdQfyVJf 
#socialmedia #digital #tech #Marketing

What is the future of digital marketing? What will it look like and how will it evolve for the better through the acceptance of modern technology. 👉Take a look at this article for more details. https://t.co/ZXu0uTxadS
#technology #MarketingDigital #VirtualReality #businessowner

Have you heard - TikTok has surpassed Instagram as U.S. teenagers’ second-favorite social media app? The short-video app is now favored among teens second only to Snap’s Snapchat. https://t.co/G4y67IfD9i #socialmedia #SMM #TikTok #DigitalMarketing #digitaltrends #onlinemarketing

Are you starting to prepare for the holiday season? Learn 5 tips from @Twitter on preparing for a successful Cyber Monday campaign https://t.co/JeOQbJD2n9 

#ecommerce #blackfridaysale #Monday #salestips #DigitalMarketing #holidayseason #holidayshopping #SmallBusiness

Twitter

Brainstorm Marketing Partners on Twitter

It was so exciting to be a guest on #BluHornTV.  We discussed the journey of being an entrepreneur and how Brainstorm Marketing Partners helps small business owners achieve profitable growth. Please listen, comment, and share https://lnkd.in/dwxVTXQ #marketing #smallbusinessowners #entrepreneurlife #journeyofacompany #businessjourney #agencylife

Are you looking for ways to stay connected with your target audience?  Are you frustrated and do not know where to turn?  Brainstorm Marketing Partners offers a variety of professional design services for #smallbusinessowner to help build your brand's voice and target your customers. Check out our video and learn more -https://lnkd.in/dNYRmq3

#smallbiz #entrepreneur #marketingagencyforstartups #websitedesign #digitalmarketing #branding #socialmediamanagement #contentwriting #smallbusinessmarketingconsultant

Every piece of content is an opportunity to become part of an audience’s experience.  What content do you provide to your audience? http://bit.ly/30KVxoC #contentmarketing #contentcreators #contentwriting #Marketing #CustomerExperience #businessowners #audiencestrategy

Is America Losing Its Small Businesses? Forbes has identified a widening difference between the profitability of small businesses and large. http://bit.ly/2MXtQHk #smallbizowner #entrepreneur #businessgrowth

Understanding your customers is so important when devising an effective #marketing strategy. Check out this #infographic now! #SMM #SEM #DigitalMarketing #MarketingStrategy #startups #business #OnlineMarketing #contentmarketing bit.ly/2JzSlXQ