Brand & Mortar on Blog

Brand & Mortar on Blog

Oct 13, 2020

As you probably already know by now, LinkedIn is one of the most widely known networking platforms in the digital age. Initially known for professionals and job hunters, many companies and organizations are building an online presence through their own LinkedIn profile as well. Aside from growing your own personal network and making connections with others, LinkedIn has also become an effective tool for brand marketing in Toronto. With the platform frequently being known as a place to grow and expand your professional network, you can expect a different type of audience as opposed to other social media platforms such […] The post Why Every Toronto Marketing Agency Should Implement LinkedIn Marketing appeared first on Brand & Mortar.

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Sep 21, 2020

Behind every successful brand is a drive for change; in order to represent brand identity and spread a message, colour branding is crucial for every brand. When you think of some of the most well-known brands in the world such as McDonald’s and Coca-Cola, they’re immediately recognizable to the public. This is mostly due to the theme colours of the brand, as it acts as a signature look for brand identity. As you can see for our Toronto marketing firm Brand & Mortar, we like to keep it simple. The psychology of colour is important to take into consideration for […] The post Why Colour Branding Is Important For Every Brand Marketing Agency in Toronto appeared first on Brand & Mortar.

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Aug 31, 2020

In the world of top-class business, Toronto marketing firm Brand & Mortar strives to deliver game-changing results from their contributions to clients. Agile, communicative, and driven, our full-service agency adapts to any client’s needs and we make it happen using the combined talents of our professional team. While first headquartered in Toronto since 2011, Brand & Mortar wasn’t just a marketing firm in Toronto anymore, as it eventually expanded its offices to San Diego as well. With cutting-edge technology and innovative ideas, this award-winning agency has years of experience in working on brand development that clients can trust. But what […] The post Why This Toronto Marketing Firm Is Like No Other appeared first on Brand & Mortar.

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Aug 12, 2020

With a global crisis forcing many companies to close or operate at reduced capacity, it may be surprising to learn that consumers expect service to remain unchanged. It is apparent people want to feel seen, recognized, and appreciated by the companies they choose to support. One of the most influential areas of marketing is designing customer relationship strategies. Many companies spend their energy attracting and capturing leads — which is very important, but what happens next? Customer experience plays a crucial role in transforming customers into loyal fans or even evangelists. This is undoubtedly one of the biggest challenges for […] The post The Six Pillars to Create a Positive Digital Customer Experience (dCX) appeared first on Brand & Mortar.

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Jul 27, 2020

Unless you’ve been living under a rock, you have likely heard the term “influencer.” Influencer Marketing has drastically changed traditional advertising in many ways, nearly synonymous with social media advertising and the marketing landscape. While print ads, bumpers, and 15-second video spots that are home to the traditional advertising world remain, there has been an unignorable migration to influencer marketing and adverting tactics. In other words, when hiring an advertising agency to produce an advertisement or campaign series for social media, the agency is likely to propose that the sponsoring company pay a relevant, high-status influencer to endorse the product […] The post The Growing Power of Nano-Influencers appeared first on Brand & Mortar.

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Jul 10, 2020

You’ve officially made it past the exhausting interview process filled with endless questionnaires, personality tests, and tell-me-a-time moments. You have also secured your first internship at a marketing firm in Toronto. Internships are an excellent opportunity to prove yourself as a young emerging professional, but it also gives you the chance to see if this is your true passion. Internships are full of learning opportunities, valuable life lessons, and of course, a failure or two. But fear not – it’s all part of the process. As a recent graduate with multiple marketing internships served throughout agencies all across the GTA, […] The post 5 Tip and Tricks to Succeed as a Marketing Intern in Toronto appeared first on Brand & Mortar.

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Jun 26, 2020

The COVID-19 crisis has left businesses scrambling to keep their employees and customers safe while staying economically afloat. If you are one of many business owners now relying on a website to achieve your goals, you may be motivated to deliver a streamlined, easy-to-use, professional online experience. In this time of global uncertainty, a website must be intuitive, efficient, and functional to maintain an online presence and support customer needs from afar. So, where do hospitals enter into this discussion? Emergency rooms are always in a state of chaos, with a never-ending lineup of accidents, illnesses, and top-level emergencies, much […] The post Website Design & Brand Marketing: Lessons from the ER appeared first on Brand & Mortar.

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May 25, 2020

Let’s start by stating the obvious, that not all fonts are meant to co-exist in both the print and digital world. Many fonts that are designed for the web have been optimized and adjusted to enhance the readability on a screen. Some of the key adjustments made to the font to increase readability include taller x-height, modified curves, more spacing between letters, and thin thick strokes. The typography on a website is an essential part of the design process and overall aesthetic immersed throughout each page that can help to establish a memorable brand identity over time. When a user […] The post The Importance of Typography on a Website appeared first on Brand & Mortar.

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Apr 23, 2020

How effective are door to door salespeople, telemarketers, or those representatives blocking off sidewalks seeking donations? Most would rank these sales strategies somewhere between inefficient and annoying. This negative perception is due to a business relying heavily on generating sales from “cold” consumers.  Cold consumers are those who know little to nothing about the brand as they haven’t had the time to develop an affinity for the products or services offered. When presenting a sales pitch, it is difficult for cold consumers to buy in and complete the purchase fully. The opposite of a cold consumer could be considered a […] The post The Importance of Creating Warm Audiences appeared first on Brand & Mortar.

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Apr 8, 2020

Change is constant in the world of content marketing. The last decade has indeed witnessed a lot of change due to the ever-growing landscape of social media. With the demand for engaging and authentic content at an all-time high, the importance of quality assets is prevalent and certainly where social media is heading.   Short-Form Videos Using short-form videos is a vital strategy to leverage new capabilities and reach specific demographics. With the rise of Instagram Stories in 2016 and, more recently, TikTok, the power of short-form videos, particularly resonates with millennials and Generation Z audiences. Lighthearted, interactive media is […] The post Value added content marketing appeared first on Brand & Mortar.

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