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Brand & Mortar

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SOCIAL MEDIA MARKETING

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Jun 15, 2021

5 Content Ideas for Social Media Marketing Firms in Toronto

With many brands already having an online presence on one social media platform or another, it can be quite competitive for social media marketing firms in Toronto to stand out. This has been proven to be even more challenging with so many different trends coming out almost each month, which prompts brands to take part in. While there’s nothing wrong with hopping onto digital trends in an effort to boost brand awareness for social media marketing firms in Toronto, it’s important to ensure that the current trends align with your own brand. In order to improve your strategy and boost […] The post 5 Content Ideas for Social Media Marketing Firms in Toronto appeared first on Brand & Mortar.

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May 18, 2021

A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto

After more than a year of living in the new world during the COVID-19 pandemic, many businesses, influencers, and social media marketing firms in Toronto have done whatever they can to stay connected during this challenging time. With the pandemic having heavily impacted on our social lives, this has affected how we connect and socialize with each other. Well-known social media platforms such as Instagram and Twitter have been our main sources of connecting and staying updated with each other, but it’s beginning to get old, just like all digital trends. However, the emergence of a new social media platform […] The post A Brief Intro to Clubhouse for Social Media Marketing Firms in Toronto appeared first on Brand & Mortar.

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Apr 19, 2021

A Guide to Basic SEO Practices

For anyone in the business and marketing industry, you’ve most likely already heard of the term SEO, also known as Search Engine Optimization. A practice that has been adopted by many different businesses from all sorts of industries, the implementation of SEO practices into marketing can greatly help promote business for Toronto SEO agencies and other small brands. In fact, 46% of all Google searches are looking for information, according to a study from GoGulf. A staple in marketing tactics for Toronto marketing agencies, there needs to be a solid understanding of SEO practices, as you could be missing out […] The post A Guide to Basic SEO Practices appeared first on Brand & Mortar.

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Apr 1, 2021

A Brief Intro to Social Shopping – Why Toronto Marketing Firms Should Set Up An Instagram Shop

With many brands taking their businesses and ventures online due to the economical effects from COVID-19, the way consumers shop has drastically changed in the past year. While online shopping isn’t anything new, the circumstances of this past year has pushed social media platforms to promote a new way for consumers to shop, primarily through the well-known photo/video sharing app Instagram. Many Toronto marketing agencies are very familiar with the social network, as many brands have incorporated the platform into their marketing strategy. As social media continues to rise in popularity, more brands and Toronto marketing agencies are using Instagram’s […] The post A Brief Intro to Social Shopping – Why Toronto Marketing Firms Should Set Up An Instagram Shop appeared first on Brand & Mortar.

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Mar 16, 2021

How to Create Effective Video Ads for Toronto Marketing Firms & Small Businesses

As digital media continues to advance over time, this has led to a significant increase in the types of interactive content we see online. From VR to infographics, designers are stepping up their marketing game by leveling up their designs with creativity. The use of video marketing has been adopted by many small businesses and Toronto marketing firms across all sorts of industries, and it won’t be slowing down anytime soon. In fact, more than 50% of consumers like to see video content from brands, according to a report from Hubspot Research. Simply scrolling through texts of content just isn’t […] The post How to Create Effective Video Ads for Toronto Marketing Firms & Small Businesses appeared first on Brand & Mortar.

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Feb 19, 2021

5 Graphic Design Trends Toronto Marketing Firms Should Look Out For in 2021

Every year brings on more opportunities of innovation and change in the world of digital media, with many marketing agencies in Toronto looking to find new ways to unleash creativity amongst brands. With industries becoming more competitive due to numerous brands that emerge every year, this makes it more challenging for designers when putting together design elements for their brands and clients. Every brand seeks to stand out above the rest with original style and design, while also staying on top of current trends in the industry. For those who are wondering what’s in store for 2021, check out some […] The post 5 Graphic Design Trends Toronto Marketing Firms Should Look Out For in 2021 appeared first on Brand & Mortar.

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Jan 18, 2021

6 Marketing Strategies for Small Businesses & Toronto Marketing Firms

As many industries become more competitive with new innovations and concepts, more and more people are bringing their ideas to life by launching their own businesses. Often, small businesses turn to Toronto marketing agencies to help them increase brand awareness and reach target audiences by implementing marketing strategies. When it comes to small local businesses, more specific marketing strategies are required as they don’t have as big of an audience compared to larger businesses, which is where Toronto marketing firms come into the picture. This article will recap some common marketing strategies that Toronto marketing agencies use to help market […] The post 6 Marketing Strategies for Small Businesses & Toronto Marketing Firms appeared first on Brand & Mortar.

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Dec 24, 2020

Digital Trends Every Toronto Marketing Firm Should Expect in 2021

With 2021 just around the corner, it’s quite daunting, to say the least. 2020 has been a wild roller coaster for many industries across the globe, and with our economy at stake due to the continuing fight against the COVID-19 virus, many companies have struggled this year to keep their business afloat. This has led to many Toronto marketing firms to amp up their marketing strategies in order to keep up with the world’s current situation and how it affects other brands and businesses. Despite the many adversities this year, Toronto marketing agencies are staying optimistic on hitting new milestones […] The post Digital Trends Every Toronto Marketing Firm Should Expect in 2021 appeared first on Brand & Mortar.

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Dec 3, 2020

Top 5 Reasons Why Every Toronto Marketing Agency Should Use Email Marketing

With media and innovation constantly changing, this also affects the way Toronto marketing firms connect with target audiences. In today’s modern age, social media has become a primary way to discover new businesses and connect with potential leads. Social media platforms such as Instagram, Facebook, and Twitter are usually the top preferred method to communicate with audiences, because of the frequency of the time spent on these platforms and number of consumers present. It’s quick and easy to shoot a DM, and the visuals presented on social media platforms are easy to entice and attract users scrolling through. However, this […] The post Top 5 Reasons Why Every Toronto Marketing Agency Should Use Email Marketing appeared first on Brand & Mortar.

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Oct 13, 2020

Why Every Toronto Marketing Agency Should Implement LinkedIn Marketing

As you probably already know by now, LinkedIn is one of the most widely known networking platforms in the digital age. Initially known for professionals and job hunters, many companies and organizations are building an online presence through their own LinkedIn profile as well. Aside from growing your own personal network and making connections with others, LinkedIn has also become an effective tool for brand marketing in Toronto. With the platform frequently being known as a place to grow and expand your professional network, you can expect a different type of audience as opposed to other social media platforms such […] The post Why Every Toronto Marketing Agency Should Implement LinkedIn Marketing appeared first on Brand & Mortar.

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