Breeze Digital Media
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Breeze Digital Media
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SOCIAL MEDIA MARKETING
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May 8, 2018
Marketing Automation vs CRM vs ESP - FIGHT!
There are no less than 35+ companies that fall under the umbrella of Marketing Automation. Not including the amount of CRM’s (Customer Relationship Manager) and ESP’s (Email Service Providers) that are out there. There are no less than 35+ companies that fall under the umbrella of Marketing Automation. Not including the amount of CRM’s (Customer Relationship Manager) and ESP’s (Email Service Providers) that are out there. When considering the technology differences between MA, a CRM and an ESP, many of the features are overlapping. However, only Marketing Automation offers what a CRM can do, what an ESP can do & much more.
Read moreFeb 5, 2018
Get Your Restaurant Menu On Google My Business
Do you know that the number one visited page on a restaurant website is, besides their homepage? The restaurant menu. Chances are, if you recently visited a restaurant's website, you were probably looking for their menu to whet your appetite. It's possible that you might also go their to see any specials or events going on, but primarily you want to see what's cooking. If you own a restaurant, you're in the business of guest service. Google is in the business of getting the right information to the right person at the right time.
Read moreDec 18, 2017
Are Website Templates Bad For Business?
If you’re working with some budget constraints, and you’re working with a professional designer – choosing to start with a template can be a great way to get your website up and running. If you’re on time constraints, templated websites work great for that as well. However, if you're looking for a professional, one of a kind user experience, then custom is the way to go.
Read moreNov 22, 2017
How to track offline advertising using marketing automation
If you’re like me, then you my friend, are a data junkie. Even if you’re not a data junkie, you can still appreciate measuring your ROI. What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising.
Read moreAug 15, 2017
When To Use Icons On Your Website
We are a visual society, so you should be using at least one of these options on your website.Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
Read moreJul 13, 2017
Why Your Google Ranking Doesn’t Matter Anymore
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way. Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days? Local Directories come up first. Do a quick Google search for anything local business related, and the first page of results will be review sites and directories.
Read moreMay 18, 2017
How To Create Coupons On Facebook
Are you still creating posts that say "Mention this post and get 10% off your next in-store purchase"? It's important to keep track of what's working in your marketing plan, but you're making it difficult for people to redeem your offer. Facebook has a built-in post to create what we'll call a coupon, they call it an offer. I walk you through how to create a Facebook Offer/Coupon and there's a video walkthrough also.
Read moreMay 10, 2017
My (Terrible) Experience Using Wordpress
Chances are the website you’re using for your business is using Wordpress. Why? Because right now, Wordpress powers 26% of the web...worldwide. I tried it out, it's horrible. Here's why.
Read moreMar 7, 2017
Why I Design Using Four Screens
Did you know that the average consumer checks your website at least two times from two different devices before they journey into your location? Most (amateur) web designers only pay attention to the desktop view. Here's how I design differently.
Read moreFeb 20, 2017
The High Cost Of Cheap Websites
“You can build a website for free”, they say. “Custom website design, only $300”, they say. These are two common sales pitches that I hear going around. What is the real cost with these cheaply made, "custom" websites.
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