Bright Orange Advertising
0 reviews
Bright Orange Advertising
0 reviews
Read more
SOCIAL MEDIA MARKETING
Save to favorites
Oct 23, 2020
Clutch Recognizes Bright Orange Advertising as a Top Pennsylvania Advertising & Marketing Agency
In a marketplace where, on an average day, every man, woman and child is bombarded with more than 1,800 sales messages, standing out from all the clutter is essential. Getting noticed, maintaining more than a few seconds’ interest, and persuading people to buy in both the traditional and the digital world is a daunting task for most companies. But not with an award-winning advertising and marketing agency like Bright Orange Advertising. With over two decades …
Read moreJun 19, 2020
We were virtual before virtual was cool
When we started up as an advertising agency in 1995, we were a virtual agency. We just didn’t know it at the time. We thought of our business model as modular: As a strategic partnership of independent, highly qualified professionals in just about every advertising and marketing service a client might need – but only when the client needed them. That way, we wouldn’t have to rent office space, furnish it, equip it, light it, …
Read moreFeb 4, 2020
Standout advertising brings Bright Orange clients outstanding results.
Know what else, beside our name, is bright orange? A goldfish. Did you know that the average human attention span is now shorter than a goldfish’s? According to a recent study, the human attention span fell from 12 seconds in 2000 to 8 seconds in 2018. Since the dawn of the smartphone and other technological advances, we’ve been increasingly bombarded by constant stimuli — and our brains have gotten used to that. As we crave …
Read moreOct 13, 2019
Use the hierarchy of sales points to make your advertising succeed
All sales points are not created equal — equally compelling, equally persuasive, equally powerful at turning audience members into customers. There’s a hierarchy of four basic types of sales points for any product or service, and Walmart did a great job of taking its brand from the weakest to the strongest. Let’s start by defining the categories and discussing why one works better than another. Features A feature is something built into the product or …
Read moreAug 14, 2018
Sophisticated neuroscience research “discovers” what good copywriters have always known
Talk about killing flies with an elephant gun. Nielsen, the audience research company, put together a consumer neuroscience group to help advertisers learn how to “break trough the clutter” of “competing messages constantly fighting for consumers’ attention.” A worthy goal when you consider that in an average day, every man, woman and child in this country is bombarded with 1,800 advertising sales messages. Over 16 waking hours, that’s 112.5 ad messages an hour, 1.875 a minute, or one sales …
Read moreAug 14, 2018
Widespread use of ad blockers may bring something worse to your screen
“Browsing the web without ads is actually kind of nice,” wrote Advertising Age June 19, 2014. “No popups stealing your screen. No autoplaying video ads making the page load as slowly as if it were being dialed up through America Online circa 1999.” And, notes Ad Age, people who own and use computers agree– by the tens of millions. “Readers deplore online ads,” notes the Columbia Journalism Review, “particularly the personalized ones that follow them from site to …
Read moreAug 14, 2018
Avoid the “And then what?” effect
Way back when dinosaurs roamed the Earth, televisions were black-and-white, and telephone deregulation was a gleam in Ronald Reagan’s eye, there was this ad that Western Electric, the monopoly Bell System’s manufacturing division, ran in major magazines. It showed a photo of a small electric fan wired to a phone, over the headline, “This fan tells a deaf person the phone is ringing.” The body copy explained that the fan was wired to the phone’s …
Read moreAug 14, 2018
Research reveals why you’re going to believe this post
This post may not be true. Actually, it is. But even if it weren’t, you’d be more likely to believe it. That’s because it has something some others don’t — a picture. Advertising professionals have long known that a picture makes an ad stand out and attract more readership than an all-type ad. They’ve also known that pictures can go beyond being illustrative to becoming a vital part of the communication. Sometimes they do this …
Read moreAug 14, 2018
Don’t spend more to make your advertising less effective
There are times when doing too much can be as harmful to your bottom line as spending, and doing, too little. Audience size isn’t everything In buying media, for example, the temptation is to go for as large an audience as you can. It’s only logical. Logical, yes, but not necessarily right. Let’s say you own a small downtown restaurant. Do you really think that your radio buy, reaching listeners a hundred miles away, is …
Read moreAug 14, 2018
Why White Pages brand names don’t work in today’s Yellow Pages world
Where do you go when you know who you’re looking for but not where to find them? The (usually online) White Pages directory. Where do you go when you know what you’re looking for but not who sells it? The Yellow Pages. Or maybe you just go to Google, which works like both, but more like the Yellow Pages. The problem is, too many businesses have White Pages names, meaning that customers who don’t know them by name won’t …
Read moreHow does this agency match to your business needs? Create a free account to find out