⁣⁣There are an infinite number of things you can do to market your company to other business buyers, but extending yourself too thin makes those efforts result in less and more complicated than it needs to be.⁣⁣

Generally, people using social media aren’t thinking about work. They’re thinking about their interests and hobbies. So if you can take a different approach (perhaps creating humorous content or something outside of your service offering), you just might get better engagement.⁣

Operating a business is bittersweet. While success is intertwined with failure, it's hard to hold onto the dream you desperately want. However, I've learned the more I fail, the more I succeed. I never have one without the other.⁣ 🌸

You should try to do three main things using social media as a business:⁣⁣ ⁣ ✔ Increase brand awareness⁣⁣ ✔ Engage with your customers (and potential customers)⁣⁣ ✔ Drive traffic to your website⁣⁣ ⁣

That light bulb moment comes when you realize that Social Media is about business executives starting to think like small town owners. Here, you can show the personality and heart of your business.⁣⁣ ⁣⁣