Sep 30, 2022
LinkedIn B2B Marketing Adds Downloadable, Gated Docs on LeadGen Ad Forms
We sometimes feel desperate for the platform to innovate and it looks like some new things are being released over at LinkedIn. BuzzMaven has increasingly become a LinkedIn Ads Agency as our client base steered more and more to B2B LinkedIn Ads and Marketing, as well as ABM / Account Customer Match type audience marketing.… The post LinkedIn B2B Marketing Adds Downloadable, Gated Docs on LeadGen Ad Forms appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreAug 12, 2022
Topic Cluster Content Strategy for SEO – Challenges to Watch Out For
10x Content / Topic cluster development challenges we see tend to repeat themselves in different organizations… Here’s some that come to mind. Misunderstanding of topic cluster concept as a content structure – stuck in the serial, unrelated blog post workflow, despite the low resulting traffic. Unwilling to tap a domain expert for the creation of… The post Topic Cluster Content Strategy for SEO – Challenges to Watch Out For appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreApr 11, 2022
Linkedin Ads Industry Targeting – Expanded for 2022
One of the big weaknesses of LinkedIn Ads industry targeting feature has been its short list of ~25 industries, except perhaps in Sales Navigator, where 200 or so existed since late 2018. When we were building LinkedIn Ads campaigns, we always dreaded seeing that short list of industries for B2B targeting and being forced to… The post Linkedin Ads Industry Targeting – Expanded for 2022 appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreJan 24, 2022
Google Ads Lead Form Extensions Qualifying Questions
Google Ads Qualifying Questions Reference Currently these are the available questions to qualify your Google Ads Lead Form Extensions as of this post’s date. The answers can be short form or a custom list of choices in a multiple selection list box. You can add up to 5 of these to your lead form extensions.… The post Google Ads Lead Form Extensions Qualifying Questions appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreSep 29, 2021
Google Ads Tip: Sculpt Phrase Match Negative Keywords in Half The Time.
Google really, really, really wants you to use broad match for keywords and exact match for negatives. One of the most common tasks we do (especially with a new client) is to harvest phrases from search terms reports and sculpt keyword lists. We know that these reports are “partial” these days (as of Sept 2020)… The post Google Ads Tip: Sculpt Phrase Match Negative Keywords in Half The Time. appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreSep 27, 2021
Resisting Sunk Cost Thinking of Past Website/Content Mistakes Undermines SEO/SEM Success
A Realistic Footing – Not Fantasy – Sets You Up For Success and Guides You Away from Failure As my agency matures, the list of things we must consider before working with clients matures also. We have included such questions as the current base conversion rate of a site for direct, referral and branded organic… The post Resisting Sunk Cost Thinking of Past Website/Content Mistakes Undermines SEO/SEM Success appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreOct 12, 2020
Facebook Ads, Campaigns and Ad Set Naming Scheme – Keeping Chaos Under Control in Facebook Ad Accounts
I would like to simply share our naming scheme for Facebook Campaigns and Ads. We see complete chaos in Facebook accounts more often than not, and much of this confusion could be avoided with a bit of forethought on Facebook ad campaign names. I believe that unless you have your name scheme under control, it’s… The post Facebook Ads, Campaigns and Ad Set Naming Scheme – Keeping Chaos Under Control in Facebook Ad Accounts appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreApr 27, 2020
Using Role Play to Build B2B Content Creation and Knowledge Bases (AKA the Secret Shopper Game)
Are you struggling to get good B2B capabilities and service content from your team of experts to help with SEO? If you’re NOT, you’re the exception – this is a huge problem and one of the hardest tasks in SEO. The problem of course is that experts are busy. They often resent having more added… The post Using Role Play to Build B2B Content Creation and Knowledge Bases (AKA the Secret Shopper Game) appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreApr 6, 2020
Past SEO Neglect More Obvious During Economic Stresses
During economic downtimes, such as recessions and the recent pandemic, many companies dial back their Google Ads, Linkedin Ads and Microsoft Ads spends. I think that many are panic-reducing PPC accounts when they shouldn’t, but I understand the need to do “something.” I think much of this is due to a lack of good Analytics… The post Past SEO Neglect More Obvious During Economic Stresses appeared first on BuzzMaven Digital Marketing / SEO / PPC.
Read moreOct 22, 2019
Adding Google Lead Forms Extensions – A Video Walkthrough
A quick walk-through video showing the addition of a Google Ads Lead Form Extension to a Search Ad Campaign. (Note: video opens in a lightbox… if you’d prefer to directly link to it, do that here.) Direct Lead Generation on Google Ads The new Google Ads Lead Form Extensions became available in all of our… The post Adding Google Lead Forms Extensions – A Video Walkthrough appeared first on BuzzMaven Digital Marketing / SEO / PPC.
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