Your company might be at the verge of Data Meltdown? What is data meltdown? Quality data is the focal point for your performance and account-based marketing campaigns. However, according to D&B annual b2b marketing data report, only 50% of B2B firms are confident in their organizational data. Often the volume & velocity of the data confuses the enterprise rather than creating an opportunity. When businesses are ready to make insight-worthy actions, revenue opportunities get lost. Signs you can check to know whether your company is facing a data meltdown? Poor Data Quality Can’t Take In All the Data Not Enough Data Inflexible Reports Poor Feedback Cycles Stale Data How can you navigate through constant meltdowns to improve your campaigns? Commit to improving data quality. Assign the Chief Data Officer Regulate data collection and mitigation process Integrate marketing & sales data Ensure data integrity

This is a classic problem-solution misfit setup in today's marketing. A broader problem like - "what is your brand's positioning in the market?" will need a roadmap. Execution of that roadmap is an extended problem. Sure, activity like changing the headline on websites, social media ads, and other formats may have some effect, but it is not the solution. Listening to what the audience is saying and not, tapping cultural moments, creating an emotional story, and approaching the problem with an inverted mirror will lead you to a concrete base. Let us not be trapped in short term realities of the digital marketing. Aim for a bigger picture, always! #marketing #digitalmarketing #brand #buzzmeter #digitalmarketingagency #leadgeneration #performancemarketing #ppc #socialmediamarketing

Such positive reviews are a driving force.  Our team worked diligently to create, execute, and optimize a performance marketing campaign for a B2B Fortune 500 company in Technology. At Buzzmeter, our motto is “Provide what is asked for but strive for the best for the clients.” Tap here to explore how we can help you: www.Buzz-Meter.com See you there! #marketing #b2b #buzzmeter #testimonial #digitalmarketing #digitalmarketingagency #leadgeneration #performancemarketing #demandgeneration #socialmediamarketing

*5 parameters to predict SEO success beforehand* 1. Find & not create: Find people who are interested in you, your product, and your category. What are your customers searching for, when, and why? SEO heavily depends upon search volume and relevance. You do not have to create or sway away their perceptions but be there for your customers whenever they need you. An easy way is to build initial keyword lists starting with relevance, volume, keyword difficulty (KD), and cost per click (CPC).   2. SERP: It is time to check your competitors on. How difficult are the current SERPs? Can you compete with others based on the domain rating (DR) and quantity/quality of referring domains? How will it look in the coming years? All these questions will guide us through competition. You can do this through many tools available.   3. Topical authority: Building a topical authority is a different ball game. It is not as complicated as social media topical posts. Find your current position in the rankings - check if you are already a topical expert, or you will need to build it from scratch? This position can be more crucial for young and baby brands.   4. Organic CTR: Rank in the top ~3 for this keyword now and in the future (assuming increased competition). Organic CTR is based on ranking position and id influenced by a result's title tag, description, URL and presence of Rich Snippets.   5. Payback period: What's your ideal payback period and risk tolerance? (Zero to six months, 6-12 months, 12-18 months, 18+ months, etc.) So, your job is to figure out: - Which keywords are "worth" the "risk" (literally the first four criteria listed in this article)? - Will the potential ROI make up for the investment of time, money, and resources? - Can you really wait that long to see the payoff? #socialmedia #buzzmeter #seo #seopredictions #reach #leadgeneration #performancemarketing #digitalmarketingagency #SERP #CTR #keywords #digitaladvertising

Marketers are rapidly jumping on the AI bandwagon. As per the International Data Corporation (IDC), companies have spent upwards of $5.9 billion on AI-based marketing systems. A few of the use cases include: Programmatic buying  AI customer support Co-browsing AI + Traditional Media AI trial rooms AI makeup trials Content Generation Why is it important? It helps to improve ROI rates (engagement, consideration, and lead generation) while giving you the power of automation. It results in reduced costs, better customer journeys, and improved customer satisfaction.  Now, if you don't know whether to take this road or not, where to start, etc., a good starting point for the framework by HBR. However, it not only improves the processes but also reduces the business operational cost in these inflated markets. Designing an AI marketing strategy will be the need of the hour. #AI #ArtificialIntelligence #AIinMarketing #MachineLearning #ROI #CustomerJourney #MediaBuying #AutomatedCampaigns #Ads #DigitalMarketing #SocialMedia #AutomatedBuying #buzzmeter