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SOCIAL MEDIA MARKETING
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Dec 7, 2021
We are proud to announce that Cactix is now the first certified Semrush partner agency in the UAE as per Semrush’s new partner program which was launched in November 2020. Semrush is a leading online visibility management SaaS platform that enables companies globally to identify and reach the right audience in the right context and […]
Read moreMar 22, 2021
Segmentation is a key requirement for effective B2B marketing, but more often than no...
Read moreFeb 8, 2021
There’s a notion that concepts or constructs that have been around for too long are likely to stay around for longer. This is known as the Lindy effect. One such construct that has stood the test of time is the marketplace, which has been around for thousands of years connecting buyers and sellers and making […]
Read moreJun 22, 2020
Websites around the world are prone to different kinds of bot traffic every day. From a business perspective, it is important to understand that bot traffic can cause harm to your company’s website and can make your reporting and analytics inaccurate. What is bot traffic? Bot traffic is automated web traffic generated by bots, or […]
Read moreJun 7, 2020
Lead generation is considered one of the most common use cases for digital marketing across different industries. The objective obviously is to generate quality leads that the business can turn into paying customers. A typical lead generation campaign in its simplest form would involve paid advertising to capture the right audience, and a landing page […]
Read moreJun 3, 2020
The Content Optimization System (COS), now part of the newly launched CMS Hub, is a key component of the HubSpot Growth Suite and any HubSpot-powered marketing activities. With HubSpot’s COS you can create and host your marketing assets such as your blogs, landing pages, and emails on HubSpot making them an integral part of your […]
Read moreJul 25, 2019
Extract Website Content (EWC) was originally an internal tool we developed at Cactix and then made available publicly for free until mid-2019 when we discontinued the service as we couldn’t support it any longer. We are now making the code available for the public at https://github.com/cactix/extractwebsitecontent for anyone who wishes to use the tool or […]
Read moreMar 29, 2017
A year ago, we were just like any other digital marketing agency in Dubai. We were playing the same broken record with hits such as “full service”, “award-winning”, and “join the conversation”. Clients were already bored with the music but they didn’t know any better. As we were looking for a way to differentiate ourselves […]
Read moreFeb 26, 2017
In the current competitive climate, companies are looking for effective and scalable ways to do business with each other, especially if their business model is B2B, which is generally characterized by longer and more complex decision making processes and higher transaction values. With the traditional methods of marketing, companies are finding it much harder now […]
Read moreAug 3, 2016
The UAE is blessed with a vibrant and diverse demographic made up of over 200 nationalities. Emiratis, or national citizens of the UAE, make up almost a fifth of the population. Emiratis are usually one of the most sought after demographic by both local and international brands, especially in the B2C space. However, a lot […]
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