Callahan Creek
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SOCIAL MEDIA MARKETING
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Oct 24, 2022
Championing Marketing Investments in Times of Financial Uncertainty
In May, US inflation hit a 40-year high and has remained close to that level in the months that have followed. And whether or not anyone can agree on if the US has officially entered a recession (it has by the general definition of the word)1, CMOs and their marketing budgets are feeling the crunch.... The post Championing Marketing Investments in Times of Financial Uncertainty appeared first on Callahan.
Read moreJun 10, 2021
Are the retail basics still relevant?
Learn how retail basics are still relevant in a post-pandemic environment and how retailers should prepare. The post Are the retail basics still relevant? appeared first on Callahan.
Read moreApr 5, 2021
Webinar: Insights and pro-tips from a retail insider
In a webinar hosted by CMA, Kristin explains how 2020 impacted assortment selection and shelf placement and offers pro-tips on building your category or pitch. The post Webinar: Insights and pro-tips from a retail insider appeared first on Callahan.
Read moreFeb 2, 2021
Four critical lessons for retail segmentation
Learn four critical lessons in retail segmentation based on our recent project with a CPG client. The post Four critical lessons for retail segmentation appeared first on Callahan.
Read moreJan 19, 2021
Callahan’s role in reshaping a retailer’s buying process
Learn four ways your brand can be a strategic partner to buyers based on a recent case study and learnings from an assortment planning project with a major national retailer. The post Callahan’s role in reshaping a retailer’s buying process appeared first on Callahan.
Read moreJan 13, 2021
A guide to successful line reviews in 2021
My recent case study working on line reviews with a large retail corporation and three tips to ensure your brand stays on shelves in 2021. The post A guide to successful line reviews in 2021 appeared first on Callahan.
Read moreJan 4, 2021
2020 happened. Now what?
After a year like 2020, it's time to focus on regrowth. Maximize your brand's growth using this checklist, and be ready for more change and adaptation in 2021. The post 2020 happened. Now what? appeared first on Callahan.
Read moreDec 16, 2020
Retail Wrap-Up 2020: Setting goals for 2021
Kristin and Joe review the three biggest key takeaways from 2020 and remind brands why now is the perfect time to take rethink and reinvent retail moving forward. The post Retail Wrap-Up 2020: Setting goals for 2021 appeared first on Callahan.
Read moreDec 8, 2020
Retail Wrap-Up 2020: The current state of customer loyalty
Marketers must address customer loyalty in 2021 as the pandemic continues to test loyalties and brands scramble for it post-holiday. The post Retail Wrap-Up 2020: The current state of customer loyalty appeared first on Callahan.
Read moreNov 20, 2020
Retail Wrap-Up 2020: Will Black Friday ethics lead to retail innovation?
How has the mindset of consumers changed this holiday season and what Black Friday ethics do retailers and brands need to be aware of? The post Retail Wrap-Up 2020: Will Black Friday ethics lead to retail innovation? appeared first on Callahan.
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