Canna Communication
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Canna Communication
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SOCIAL MEDIA MARKETING
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Aug 23, 2022
Seven Things About My Five Years of Cannabis PR
Five years ago, just after the big solar eclipse of 2017, I launched Canna Communication. It was a giant experiment, a risky endeavor that was nearly one year in planning before launch. Honestly, it’s a moderately successful business, and most of that’s on me. I’m not much of a hustler; I don’t grind, I loathe... Continue reading "Seven Things About My Five Years of Cannabis PR" The post Seven Things About My Five Years of Cannabis PR appeared first on Canna Communication.
Read moreJul 7, 2022
Integrated Marketing and Public Relations: One Message Fits All
When a company wants to promote something new like a slogan or campaign, integrated marketing is the smartest way to do it. Integrated marketing uses various mediums at the same time to get a message out. There may be marginal differences across all platforms, but the goal is to have the overall message remain consistent.... Continue reading "Integrated Marketing and Public Relations: One Message Fits All" The post Integrated Marketing and Public Relations: One Message Fits All appeared first on Canna Communication.
Read moreMay 25, 2022
Nonprofit and Charitable Giving: Cannabis and Community
The legalization of cannabis has created an entirely new industry that is doing more than just generating tax revenue for municipalities. It is greatly benefiting nonprofit organizations and supplying volunteers needed for various events and activities. Many of the founders of cannabis companies began as caregivers and have a strong sense of community. They welcome... Continue reading "Nonprofit and Charitable Giving: Cannabis and Community" The post Nonprofit and Charitable Giving: Cannabis and Community appeared first on Canna Communication.
Read moreApr 6, 2022
Successful Cannabis Promotion on Social Media
The social media platforms have made cannabis companies social media misfits. As a cannabis company, if you have not been scared off or annoyed beyond recognition by this point, we applaud you. You realize everyone is pushing out the same content with a different brand name because that’s all anyone can really do. You also... Continue reading "Successful Cannabis Promotion on Social Media" The post Successful Cannabis Promotion on Social Media appeared first on Canna Communication.
Read moreMar 16, 2022
Branding Brings Connections to Your Work
Think of some of your favorite brands and why you like them. The most successful branding efforts bring connections to you, they speak to your heart, not talk at your head. We humans act according to the way we feel, so if you can make people feel a certain way they’ll stick with you. To... Continue reading "Branding Brings Connections to Your Work" The post Branding Brings Connections to Your Work appeared first on Canna Communication.
Read moreFeb 3, 2022
Traveling and Cannabis Tourism in Michigan
Michigan is a four-season travel state, and a fair number of people who travel here take advantage of legal recreational cannabis or Michigan’s reciprocal medical marijuana program. As a result, we’re seeing cannabis tourism growing here. Michigan welcomes the cannabis curious from nearby prohibition states like Indiana, Ohio and Wisconsin and everyone who travels here... Continue reading "Traveling and Cannabis Tourism in Michigan" The post Traveling and Cannabis Tourism in Michigan appeared first on Canna Communication.
Read moreApr 6, 2021
All About 420 and Other Cannabis Secrets
People who are friends of marijuana know all about 420, or 4:20, or 4/20. It’s long been the code word for taking a moment to partake in a bit of cannabis. So 4:20 can happen on any day at 4:20 PM or if you’re an early bird (or night owl) at 4:20 AM, but also... Continue reading "All About 420 and Other Cannabis Secrets" The post All About 420 and Other Cannabis Secrets appeared first on Canna Communication.
Read moreDec 8, 2020
Communicating Cannabis Safety and Science From The Inside Out
Highlights of a public health campaign with Public Health Muskegon County and Canna Communication. The post Communicating Cannabis Safety and Science From The Inside Out appeared first on Canna Communication.
Read moreFeb 11, 2020
Starting a Marijuana Microbusiness: 10 Things to Know
Every day we hear from people who are interested in starting a marijuana microbusiness. Yay, you! We want you to have a marijuana microbusiness, too, but we also don’t want you to get your hopes up without having some basic facts. This is a challenging industry, it’s very competitive and expensive. If you’re up for... Continue reading "Starting a Marijuana Microbusiness: 10 Things to Know" The post Starting a Marijuana Microbusiness: 10 Things to Know appeared first on Canna Communication.
Read moreDec 10, 2019
Cannabis Curious: Let’s Try Some Weed
There are a few things to know about using cannabis for the first time. Okay, it might not be the first time you’ve used cannabis, but if you’ve been away for a few years or decades—welcome back. Is the marijuana you bought that much different than what you might have consumed in the past? No,... Continue reading "Cannabis Curious: Let’s Try Some Weed" The post Cannabis Curious: Let’s Try Some Weed appeared first on Canna Communication.
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