Caster Communications| I
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Caster Communications| I
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SOCIAL MEDIA MARKETING
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Jan 20, 2023
Don’t Let No News Be Bad News: Three Tactics to Rekindle Your Flame
“We have no news.” To an inexperienced PR team, this sentence is a nightmare. A brand’s reputation can largely depend on its earned and shared media, and quiet periods require a bit of digging to find ideas that will stick. Great content needs to be timely, fresh and meaningful to key audiences. Recycling the same […] The post Don’t Let No News Be Bad News: Three Tactics to Rekindle Your Flame appeared first on Caster Communications.
Read moreJan 13, 2023
5 Ways PR Pros Can Use ChatGPT to Accelerate Their Work
PR pros in every single market need to pay attention to AI content generation tools. If you don’t figure out how to use them, you’re going to be replaced by them. No, not now. Tools like ChatGPT are a long way from being able to engage in media relations—but they are lot closer than I […] The post 5 Ways PR Pros Can Use ChatGPT to Accelerate Their Work appeared first on Caster Communications.
Read moreJan 6, 2023
PR Fails from 2022 and What We Can Learn from Them – Part 2
Last week, we dove into three of the biggest PR debacles in politics, tech, and finance: Liz Truss versus lettuce, Elon Musk versus Twitter, and SBF versus his own ability to shut up. This week, we’ll examine what we can learn from some of year’s worst communications screw-ups in fashion, music, and sports. Know When […] The post PR Fails from 2022 and What We Can Learn from Them – Part 2 appeared first on Caster Communications.
Read moreDec 30, 2022
PR Fails from 2022 and What We Can Learn from Them – Part 1
Every failure supposedly contains a lesson – which is why we’re closing out 2022 by looking back on some of the most noteworthy PR fails of the past year and what we can all learn from them. When it comes to poor communications, 2022 was a rich text. There were simply too many epic disasters […] The post PR Fails from 2022 and What We Can Learn from Them – Part 1 appeared first on Caster Communications.
Read moreDec 19, 2022
Caster’s Top Tips for CES 2023
This is it. The final countdown. Our pitches are out, and our schedules are full. We’re ready for CES 2023! It’s a huge team effort to ensure everything runs smoothly in January. In Vegas or behind the scenes, collectively our team has decades of experience. This week, a few of us offer our most helpful […] The post Caster’s Top Tips for CES 2023 appeared first on Caster Communications.
Read moreDec 9, 2022
Post All-Team and Pre-CES Check In
Last week, the stars aligned and we slid a short but high-impact all-team meeting into just one day. From California to Florida, we all made our way to our new Caster HQ at Innovate Newport. For a brief time, we closed our laptops (gasp), took notes on paper (double gasp), and got to work on […] The post Post All-Team and Pre-CES Check In appeared first on Caster Communications.
Read moreDec 2, 2022
Managing Stress and Maintaining Morale in a Round-the-Clock Business
If you work in public relations, you must be “always on.” As a PR professional, properly managing stress and maintaining high morale is key to thriving in your role. This isn’t unique to public relations. No matter what field you work in, you’ll most likely have to work overtime or during off hours at some […] The post Managing Stress and Maintaining Morale in a Round-the-Clock Business appeared first on Caster Communications.
Read moreNov 11, 2022
Let’s Get Technical: Embracing Specs in Tech PR
Caster’s clients run the gamut from multinational fortune 500 companies to stealth mode start-ups—just about the only thing they all have in common is a high incidence of engineering degrees in the C-Suite. With such a varied pool of clients, everything we do addresses a different audience, with widely varying level of technical expertise. We’re […] The post Let’s Get Technical: Embracing Specs in Tech PR appeared first on Caster Communications.
Read moreNov 4, 2022
Three is a Magic Number
Caster scores a new client hat trick in October October was a busy month for Caster Communications. In between basking in all the press from CEDIA 2022, launching the seminal Crestron Modern Workplace Research Report, and starting 2023 plans, we signed three, count them, THREE extremely cool new clients. via GIPHY RTC RealTime Community was […] The post Three is a Magic Number appeared first on Caster Communications.
Read moreOct 28, 2022
Social Media Trends to Watch in 2023
One of the best parts of working in PR is that no two days are the same. I spend my days on my toes in anticipation of what’s to come – ready to learn, react and pivot at any moment. Living for the element of surprise makes me especially fond of social strategy. Year-over-year for […] The post Social Media Trends to Watch in 2023 appeared first on Caster Communications.
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