Erin has worked in media and communications for more than 20 years but has relished words since she learned to speak (a love affair that’s included French, Spanish, German, Farsi, Latin, and Ancient Greek). After several stints in writerly positions—managing editor of Loyola University Press, freelance copywriter, tech reporter—she discovered the Word Wonderland that is brand naming. Erin has led projects for such well-known clients as Walgreens, HP, Michelin, BIC, and Home Depot.