Jan 19, 2023
2023 E-Commerce Series: Drive Excellent Digital Shelf Execution (Part 3)
This is the final installment in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior and the second on increasing product visibility and shoppability to learn more. The market has long been bracing for a potential recession … Continued The post 2023 E-Commerce Series: Drive Excellent Digital Shelf Execution (Part 3) appeared first on ChannelAdvisor.
Read moreJan 17, 2023
2023 E-Commerce Series: Increase Product Visibility and Shoppability (Part 2)
This is the second in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Check out the first installment on adapting to changing consumer behavior, and stay tuned for part three on driving excellent digital shelf execution. 2022 was a year characterized by record inflation, leading consumers to … Continued The post 2023 E-Commerce Series: Increase Product Visibility and Shoppability (Part 2) appeared first on ChannelAdvisor.
Read moreJan 12, 2023
2023 E-Commerce Series: Adapting to Changing Consumer Behavior (Part 1)
This is the first in a three-part blog series on the 3 Global E-Commerce Tactics to Address for Success in 2023. Stay tuned for future posts on increasing your product visibility and shoppability and driving excellent digital shelf execution. The 2022 holiday rush is over — but it’s no time to ease up on e-commerce … Continued The post 2023 E-Commerce Series: Adapting to Changing Consumer Behavior (Part 1) appeared first on ChannelAdvisor.
Read moreJan 9, 2023
The Importance of Content in Digital Marketing
Content is an essential and foundational part of any successful e-commerce digital marketing strategy. Through content, you can engage consumers, build loyalty and trust, and drive sales. When done right, content marketing can help businesses reach their goals and grow their online presence. In this blog post, we’ll be exploring why content is so important … Continued The post The Importance of Content in Digital Marketing appeared first on ChannelAdvisor.
Read moreDec 19, 2022
Year in Review: Our Most Popular Resources of 2022
2022 was certainly one for the books. We helped you navigate e-commerce roadblocks like inflation and excess inventory while showcasing big wins from brands and retailers in the industry. We also announced ChannelAdvisor’s acquisition by CommerceHub and what it means for our employees, customers and partners. Every year, we provide a list of our most-consumed … Continued The post Year in Review: Our Most Popular Resources of 2022 appeared first on ChannelAdvisor.
Read moreDec 16, 2022
E-Commerce Calendar 2023: Essential Dates for January-June
In the busyness of holiday campaigns and end-of-year wrap-ups, it’s tempting to leave 2023 planning on the backburner. But a whole new set of spring holidays will be here before you know it — and the early bird gets the worm. While 2021 and 2022 planning were characterized by pandemic considerations and an unprecedented e-commerce … Continued The post E-Commerce Calendar 2023: Essential Dates for January-June appeared first on ChannelAdvisor.
Read moreDec 16, 2022
A Look Back on 2022 + What’s to Come in 2023
The last three years of e-commerce have been anything but predictable. First, there was the pandemic, sending demand skyrocketing and forever securing e-commerce as a top consumer channel. Then came major shortages, causing delays and shopper frustration. Now, consumers are strapped for cash in the midst of inflation, and we’re headed for a recession. It’s … Continued The post A Look Back on 2022 + What’s to Come in 2023 appeared first on ChannelAdvisor.
Read moreDec 15, 2022
How to Win with Google’s New Performance Max
Have you heard? Google Performance Max is the new Google Shopping — and it’s the easiest, smartest way to optimize your campaigns ever. But despite the advanced nature of this machine learning tool, it still requires human inputs that tell it what to optimize for. If you’re unsure how to take advantage of this next … Continued The post How to Win with Google’s New Performance Max appeared first on ChannelAdvisor.
Read moreDec 14, 2022
Understanding the Most Common E-Commerce Marketplace Fees
ChannelAdvisor research confirms what you may have known for awhile: Marketplaces are hot right now and will continue to grow. We dare say they’ve become an essential avenue to grow profits significantly. But it’s not as simple as flipping a switch and reaping the rewards. Launching new marketplace channels takes work — and includes several … Continued The post Understanding the Most Common E-Commerce Marketplace Fees appeared first on ChannelAdvisor.
Read moreDec 13, 2022
Quick-Start Guide to Creating Amazon A+ Content
How are you telling your brand story? If you’re a registered brand on Amazon, Amazon A+ Content provides a fantastic opportunity to present your brand and your products your way when selling on Amazon. Free and unlimited for both vendors and sellers, Amazon A+ Content is one of the most effective ways to increase traffic … Continued The post Quick-Start Guide to Creating Amazon A+ Content appeared first on ChannelAdvisor.
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