Jun 22, 2017
Drink to success
One of the nicest projects I have been involved with in recent years was helping a local pub define its target audience and come up with a strategy to attract the right customers. It started with an email from one of the directors of a rural pub in the South Downs National Park. A group […] The post Drink to success appeared first on Chris Wall Creative.
Read moreJun 21, 2017
Keeping in touch with customers
It’s a challenge when your customers only think about you once a year – maybe just to renew a membership or to buy insurance. But the need remains to be front of mind, without antagonising them with unwelcome reminders that it’s simply time to pay up! Understanding their passion is the key to creating and […] The post Keeping in touch with customers appeared first on Chris Wall Creative.
Read moreApr 13, 2017
Two islands – one problem
Back in the 80s the airline I worked for was involved with promoting Jersey. An island destination popular with older Brits, many of whom returned every year. Jersey Tourism had identified that their market was slowly dying off without younger Brits filling the gap left behind. Plans were afoot to entice the younger generation, with […] The post Two islands – one problem appeared first on Chris Wall Creative.
Read moreMar 14, 2017
When product placement becomes the film
I’m very familiar with seeing product placement in films, but the recent release of The Founder (like Saving Mr Banks a few years back), tells a story about a well known brand, rather than just featuring a brand. The story starts with a couple of brothers reinventing the dining experience in early 50s America, but […] The post When product placement becomes the film appeared first on Chris Wall Creative.
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