Jun 28, 2016
7 Strategies to Boost Text Ads
Composing text ads in AdWords is easy. Composing good text ads in AdWords is not. Creating compelling text ads means cramming psychology, copywriting, and advertising into 3 lines with character limits, context guidelines, and relevancy scores and pairing it with a winning bid strategy in hopes of a click. So what makes a good […]
Read moreJun 21, 2016
Avoid These 7 AdWords Mistakes
Fundamentally, AdWords is an exercise in knowing who your potential customers are and what they might want, and best utilizing your available resources in order to connect with them. Google understands this and rewards businesses for it with a higher quality score, lower CPC, and better ad rankings. At Clear Peach, we continuously drive home […]
Read moreJun 13, 2016
Boost AdWords Potentional with Extensions
Utilizing AdWord’s extensions is a simple and surprisingly effective means of boosting everything from your ad’s quality score to click-through-rate, as well as gain a competitive advantage against other ads. Google allows marketers to add both manual and automated extensions, allowing you to include everything from locations and phone numbers to seller and consumer […]
Read moreMay 25, 2016
Why Gmail Ads Work
It’s hard enough to drive qualified potential customers to your site, let alone have an optimized landing page and clear sales path to guide them to checkout once they’ve arrived. Marketers are constantly searching for ways to reach out to – and stay in touch – with new potential customers – and be there […]
Read moreMar 14, 2016
Boosting Videos: Facebook, YouTube, or Vimeo?
A few days ago, I tried to post a video on Facebook and boost it to promote an event, and ran into some interesting problems. From reading other posts/blogs, I learned that this is pretty much an ongoing thing resulting from Facebook and YouTube (a Google company..) having a hard time playing in the same […]
Read moreMar 4, 2016
Stop Making These 8 Copywriting Mistakes
1) “How To Get An A In Writing And Also English” One out of every three blogs and site headlines I see capitalizes every letter of the headline. It’s wrong and it looks bad. 2) Tired of Diarrhea? Yes. Obviously. Luckily your text ad and the 3 below it asked me, too. 3) 89% Off […]
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