Navigating the B2B media space is increasingly complex. From leaner budgets, tighter due dates and higher expectations, B2B manufacturers should regularly evaluate their media buying strategies. Read our nine takeaways from this year’s B2B Media Week. https://bit.ly/36qk2Mm

“During my eight years,” Bliss Deylami recounts, “I have served in numerous capacities – from recruiting for each business segment across both the Walmart's Home Office, and Sam's Club Corporate, to serving as an HR manager, senior manager in finance, and now my work in leadership initiatives." In her role as a senior manager for Enterprise Leadership, Bliss says she has the unique opportunity to work with some of the most brilliant minds in the world. “I love my job,” she said, “because I have a passion for learning, a keen focus on innovation, and I am not afraid to challenge the status quo to ensure the necessary leadership behaviors are embedded into our associate development journey.” "As a female in the workplace, we hear a lot about empowering others, and rightfully so. But I believe that true empowerment starts within ourselves. There’s such beauty in the cyclical concept that ‘empowered women empower other women’ and we need to find a way to tap into and channel this notion.” Please help us congratulate Benton, Arkansas and University of Arkansas graduate Bliss Deylami as this week’s #WIN #WomaninManufacturing #WomeninIndustry and read more about her professional journey here https://lnkd.in/esN8Cs9

Did you know that Google searches for “influencer marketing” has grown +1,500% in the past three years? No joke – our team just discussed this article during our last team meeting. Read full article: https://lnkd.in/eJHsGzS Staying on top of industry research often serves as the affirming soundboard that our team of PR and marketing professionals are committed to providing the right service to deliver the right solution. Read more about how we were ahead of the influencer marketing curve. https://lnkd.in/epnGRAa

This November marks the one year anniversary of ComGroup’s #WomeninIndustry (WIN) series – and this year we’re taking it to the next level! Join us on our all new #WIN Podcast featuring our very first guest, Carol Johnson, Ed.D, chief development officer of Alpha Gamma Rho Fraternity. Carol is living proof that behind every great man, is a great woman. Tune in today to hear Carol share her inspiring story and how her work is empowering the next generation of #ag industry leaders. To listen, visit https://lnkd.in/e3nf4y8 for more on Carol and other women like her. Know a woman in the ag industry that deserves recognition? We want to hear about her. Make your nomination today at ComGroup.com!

It’s a common truth that PR and marketing professionals love a good framework. But while it’s important to know the breadth of consultancy frameworks, it’s often best to stick with the simple solutions. For our PR team, that means using the reliable RPIE framework. - Research - Planning - Implementation - Evaluation Do you know a student or intern needing a framework? Tag them – or just send them this link: https://lnkd.in/ebRwtpf