“ACA confirmed another 1,100 childcare centres to be built…” Childcare providers around Australia are under increased pressure due to rapid investment in the early learning sector. 2018 was littered with stories in the media of both the single centre operators AND the gorillas in the market struggling with increased competition. ABC reported of a Sydney-based independent centre: “Up until two years ago, we were averaging about 12 enquiries every month," Ms Cross said. “But enrolments have dwindled. On some days only one baby is cared for in a space designed to take 15.” Even the big players are feeling the increased competition… Financial Review reported: “Australia's biggest listed childcare operator, G8 Education, which operates 512 childcare centres, revealed a 22% slide in first-half profits on Monday as it battled against oversupply (occupancy rates at the company had fallen to 70.1% from 72.6% a year ago).” What does it mean FOR PROVIDERS? Read this informative post for an up-to-date briefing on: - The childcare building boom and NEW planning permits approved for 2019 - Average occupancy rates (by State) for 2017 and 2018 - What increased competition means for you (and how to check competition in your area) #childcare #marketing

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To stay competitive, today's childcare providers need to do more than just build amazing facilities. It's about BUILDING amazing relationships. Our Double Your Enrolments Checklist introduces you to our Parent Value Journey framework - an 8 stage process to take a parent from not knowing who you are, to becoming a raving fan of your business. #relationshipmarketing #childcare #checklists #howto