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SOCIAL MEDIA MARKETING
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Jan 11, 2023
The right SEO strategy can help you rank higher, improve your website, and strengthen your customer relationships. Remember that high SEO ranking doesn’t happen overnight. You must play the long game when it comes to SEO marketing. SEO is competitive, vast, and always changing – here are the 5 factors you should be focusing on to give yourself an edge and ensure a successful SEO… read more →
Read moreJan 9, 2023
Constant Contact is an email marketing software that helps businesses create branded emails and more in one online integrated marketing platform. They’re always focusing on taking email marketing to the next level. And their new next-generation email editor does just that. For a company that’s always providing updates and enhancements, they still prioritize doing the legwork. With… read more →
Read moreDec 6, 2022
What is GA4? Google Analytics 4 - also referred to as GA4 - is Google's latest edition of their analytics program. Google will be phasing out their current version of analytics - Universal Analytics - and it will no longer be available for use as of July 1, 2023. After that, no more data will be collected via Google Universal Analytics, but past data will still be accessible. Google Analytics 4… read more →
Read moreNov 15, 2022
The many benefits of video marketing As a full-service digital marketing agency, we understand that a lot of factors go into a successful online strategy. Web development, SEO, content marketing, social media, email campaigns, and so much more all play a part in establishing an effective digital presence. But one aspect of digital marketing connects all of these buckets into one… read more →
Read moreOct 17, 2022
A better way to search and explore At Search On 2022, Google announced some major new changes coming to mobile search. Some of these are cool features that'll make Google's search experience more enjoyable. And some are updates that, if used correctly, can help improve your business' online presence. Overall, these updates will help expand the mobile search bar to offer… read more →
Read moreOct 13, 2022
New Google algorithm prioritizes helpful content Google's been at it again. In addition to Google Analytics 4 and some major new additions to Google Search and product reviews updates, the search giant is reshaping the way a website's content is evaluated. Content has always been 'King,' but it's not just about quality content anymore. The content actually has to be helpful. What… read more →
Read moreAug 10, 2022
Social Media Strategies for Your Business Social media is everywhere. The proliferation of social media in everyday life seems as common as reading the daily newspaper once was before digital media overtook print. The rise of social media has infiltrated multiple facets of life—from serving as a platform to connect family and friends, to entertainment and brand promotion. As of… read more →
Read moreAug 10, 2022
Google Analytics is Changing Google announced that Universal Analytics is getting replaced by Google Analytics 4 starting July 1, 2023. For how often Google adjusts its search algorithm, it’s been pretty hands-off when it comes to its core Analytics. In 2005, Google introduced its Analytics platform and that was untouched until Universal Analytics (UA) debuted in 2012. SEOs… read more →
Read moreJul 7, 2022
A more accessible web presence for all Usability is a measure of how easy it is for someone to use and navigate a website. Accessibility involves the technical aspects of a website, ensuring utilization by everyone regardless of barriers. Web accessibility is a subset of usability, and both are crucial aspects of successful web development. It all begins with your site's… read more →
Read moreMay 10, 2022
Are you maintaining your WordPress site? When it comes to running your business, you're the expert. Are you as adept at optimizing your WordPress site or knowing which plugins to avoid? Do you know what Core files offer the most vulnerability protection? Staying on top of site maintenance and software updates can easily fall to the bottom of your company's to-do… read more →
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