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Blog - CRoche Consulting | Marketing & Web Design

NeuroMarketing and Consumer Driven Decisions

What Exactly Is SEO?

Fore! Ways Small Businesses Can Improve Their Social Media

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Let’s be honest, we’re always wanting the best and cheapest option, right?Unfortunately, those might not go hand-in-hand. It’s important that we make an important distinguishment, as not EVERY cheap opportunity is a terrible idea, as sometimes there are people focused on building their portfolio who will provide work for a discounted rate. <h4>So, Why isn’t cheap marketing worth it?</h4>There has been a continuous shift in the marketing world towards a race to the proverbial bottom, that only gets lower and lower.



































 

 
 
 

 

 
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<h4>Well, How Do You Put A Legitimate Marketing Plan in Place?</h4>A Marketing professional should be able to guide you in the right direction of actually creating a marketing plan.<h4>Lastly, How Do You Actually Vet a Marketing Professional?</h4>There are so many ways you should and shouldn’t do this, and we’ve provided some of our recommendations below:<ul data-rte-list="default"><li>Is the Marketing “Professional” providing recommendations that don’t take into account the personal side of your business? If they aren’t, you might want to evaluate this professional further.</li></ul>

Is Cheap Marketing Actually Worth It?

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Every business is created to offer benefits to its customers. Whether you offer a service, a product, information, or any combination of these three, your business is here to make someone’s life easier and to make you money. These two intentions intersect in the features and benefits of your business.&nbsp;&nbsp;What is the difference?Features are what your business does, benefits are how those features make your customer’s life better. Why should they buy this? How will it make them feel? How does it improve their current processes? Does it make life easier? All your marketing messaging should focus on one or both of these aspects of your business, but primarily on the benefits.&nbsp;&nbsp;Imagine you’re speaking to a five year old. You describe a new feature on your truck that you are really excited about. What is the first question they will ask? “Why?” So you explain one benefit of this feature. They ask again, “Why?” and you explain another. After about the third “Why” you’re probably tired of the conversation, but those three answers are exactly what your customers want to hear first. Not all the product specs and why you are proud of it, just how it can make their life better.&nbsp;&nbsp;If you are a product-based business then make sure to keep all the technical specs easy to find but place the benefits front and center. If you are a service-based business then give space to both, but make sure it is balanced- for every feature, a matching benefit.&nbsp;&nbsp;Examples



































 

 
 
 

 

 
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Still uncertain? Here are some of our customers who excel at benefits-based marketing: What’s the first thing you see on Altru’s website? “Protecting Homes…” Now that is a compelling reason to learn more about who they are and what they do. Being a service-based business, AltruRoofing does go into a lot of specs when you look at their list of services, but they keep the focus on protecting your home and your time when working with them.&nbsp;Here’s another service-based business example:



































 

 
 
 

 

 
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The StudyHub puts the primary benefit of their tutoring front and center on their home page. By the time someone gets to your website or social media page they have already chosen to click once, so make sure the first thing they see is one way you make their life or business better.&nbsp;&nbsp;ImplementationReady to try it? There are two different ways you can approach benefit-oriented ads. You can focus on what the customer is gaining or what they are avoiding.&nbsp;&nbsp;Start with one of your products or services. List the top 5 benefits that your customer gains. Next, list the top 5 reasons they might be frustrated and looking for that product or service in the first place.&nbsp;&nbsp;If you are the roofing company above, the gain they’ve chosen to focus on is protection. The problems their customers are avoiding by getting a roof inspection or installation can be as practical as avoiding a leaky roof; emotional, like sleeping with peace of mind throughout a storm; or financial, by increasing the value of their home.&nbsp;&nbsp;Hitting all three sectors (practical, emotional, and financial) helps you reach people with a variety of mindsets and concerns. Not every ad has to address all three. In fact, many powerful ads choose one and really lean into it. Try them out and see what your customer base responds best to.&nbsp;&nbsp;Looking to find out more about who your customer base is so you can do this most efficiently? Here’s an article to help you identify who you are selling to. Want help curating benefit-focused ads and strategically placing them online? <a href="https://www.crocheconsulting.com/contact-us">Contact us here</a> to find out how our <a href="https://www.crocheconsulting.com/marketing-consulting">marketing</a> and <a href="https://www.crocheconsulting.com/social-media-marketing">social media packages</a> can help manage your online presence, boost sales, and give you more time to focus on the things you love. (See what we did there?)

Want To Sell More, Easier? Here’s What To Focus On In Your Ads:

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Social media is often viewed as a monster that needs to be fed rather than a networking tool that can boost your business. How you frame it mentally might be affecting your likeliness to post and impacting your relationship to current and potential customers. We are here to help you see social media as a tool to build your business, starting with 4 ways to improve your online presence today:&nbsp;1. Post Content Consistently&nbsp;You can’t make new friends if you don’t talk to them. As simple as it may seem, posting content is necessary for getting more likes, shares, and insights. Post 2-3 times a week to start. As a general rule, 80% should be original content- written about your business by your business and 20% can be reposting other people’s content- articles that apply to your field, market insights, and helpful tips that match your esthetic and vision.&nbsp;2. Comment on other people’s postsComments are conversation. If the goal of social media for your business is to network, then you need to participate in the conversation with both current and future customers.&nbsp;&nbsp;Not sure what to say? Just be sure to acknowledge anyone who mentions your company and thank them for being a customer. If you know them personally it’s okay to write a little more, but remember, this is not your personal account. (More on that in #4)&nbsp;3. Make sure all content is high quality and beneficialContent should tell your customer about the features of your product/service or the benefits they get from using it. Market insights, promos, and team announcements are other categories of posts that are beneficial. Every social media interaction is an opportunity to build your company image and direct traffic to your website. Before posting, always make sure any pictures used aren’t fuzzy and that everything is spelled correctly.&nbsp;4. Keep all content on brandThis is your business account, not your personal one. Always ask yourself: Does this post reflect my company or me? Is this my personal opinion about ____ or is it my company’s statement regarding a topic that applies directly to our industry? If social media is a tool for networking then all conversations should keep the business in mind.&nbsp;&nbsp;Our goal is to help you see social media as an asset and not just a monster you have to feed. We have p<a href="https://www.crocheconsulting.com/social-media-marketing">ackages built to help you manage your social media channels</a>, no matter the size of your business.

4 Ways Small Businesses Can Improve Their Social Media Presence

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You just picked up your phone and saw the negative review. Do you need to respond? And if so, how? Many times we consider responding to negative reviews as damage control, but it's actually an opportunity to earn the trust of the reviewer and other potential customers who read your response. Here’s how:&nbsp;Consider: Is there anything valid in their review?Even in poorly written or highly emotional reviews there is often a valid point to be made. Your business will not profit from a heated response, but it could be strengthened if you give every review the benefit of the doubt. We all get defensive when we receive criticism, especially from an unknown source, but great businesses are made when criticism is considered and used constructively. So, take a deep breath and comb through the review by asking yourself these two questions:<ul data-rte-list="default"><li>Was their criticism the direct result of something done (or not done) by my staff/product?</li></ul>Maybe you did miss their phone call. Maybe the website did state the package prices incorrectly. Perhaps your employee overcommitted that week and this customer has a reason to feel that they weren’t given the time and attention they were promised. None of these issues are irreconcilable, but they all deserve an honest and proactive response.&nbsp;&nbsp;<ul data-rte-list="default"><li>Is there any obvious way to reverse or compensate for the mistake?&nbsp;</li></ul>Sometimes the solution is as simple as picking up the phone and calling to talk it over. You could issue a replacement product, offer a free service, or just comp the cost. Whatever you choose to do, make sure it matches the weight of the mistake made. (For example, there is no need to give a free subscription for one missed phone call, but be sure to give one if the end of the year deadline wasn’t met.)The way you handle negative reviews tells customers more about you and your business than ads and “about” pages ever will. Ironically, crafting a response to negative reviews is your quickest opportunity to gain customer loyalty.&nbsp;&nbsp;When writing the response:<ul data-rte-list="default"><li>Empathize without dismissing</li></ul>Make the customer feel seen, even if their complaint wasn’t something you had any control over. Acknowledge them and the fact that they took the time to write, then address the issue. Make sure to keep it short and sweet, defensiveness or trying to explain why the mistake was made will detract from the goal of building trust.&nbsp;<ul data-rte-list="default"><li>End with a call to action</li></ul>Invite them to give your company another chance. If you need to follow-up personally (not on the internet chat board) then invite them to call you, or reach out to them after writing a short response to their public review.&nbsp;Loyalty can be built up over time by consistently providing excellent service/products, or it can be gained in an instant by making a frustrated customer feel seen, heard, and important. Negative reviews are your company’s opportunity to do just that.&nbsp;&nbsp;Want help with social media management? <a href="https://www.crocheconsulting.com/our-team">Our team</a> does just that with a variety of packages available that are sure to fit your business needs. Contact us <a href="https://www.crocheconsulting.com/social-media-marketing">here</a> to learn more.&nbsp;&nbsp;***If the review includes obscenities, is a personal attack against you or an employee, or is a rant that has no relevance to your business then delete it. Reach out to the writer if you feel like any of the points from above still apply, but with deleted reviews no call to action is necessary.

How to Turn Negative Reviewers Into Loyal Customers

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Clicks are down, you are out of ideas, and you are considering reposting that old content again or just not posting at all. How do you spice up a seemingly boring product or service? What more can you say about the specs and your new promotion?&nbsp;Here’s our #1 tip: Focus on the benefits. How does your product or service make your customer’s life easier?&nbsp;You might say, “Yes, but you don’t understand, I sell rocks. It’s not glamorous or shiny, the process isn’t clean and simple.” Okay, but what benefit do these rocks have? If online art investors are willing to pay thousands of dollars for a digital image of a “pet rock”, surely there is a way to shake up your marketing model a bit. Here’s the copy for a feature-focused ad about rocks:<ul data-rte-list="default"><li>Pure igneous rock</li><li>1 ton of solid material</li><li>Color variance developed by magma cooling and compressing over thousands of years.</li></ul>Zzzzzz….wait what? What were they selling? I think I dozed off.How about this benefits-focused ad for those rocks instead:<ul data-rte-list="default"><li>Versatile seating perfect for your next outdoor party</li><li>Available in a variety of natural tones sure to match your decor</li><li>Sturdy material that will always be there for you</li></ul>What are you selling? Seating, decor, and reliability. Don’t sell the rocks, sell how they help people.Granted, there will always be someone who asks what kind of rock it is and how old it is and where you procured it, but they are not the majority of the market. If your goal is to spruce up your boring ads and compel people to click then focus on the person you are selling to, not the product you are selling. Focus on the benefits.&nbsp; Still looking for some help? We specialize in making your life easier and increasing your sales by offering packages for <a href="https://www.crocheconsulting.com/social-media-marketing">social media management</a> and <a href="https://www.crocheconsulting.com/marketing-consulting">marketing consulting</a> that are guaranteed to fit your business size and needs. Working with us gives you more time to focus on your business and less time writing social media posts about rocks…or anything else your company works with.&nbsp;Interested in learning more? Get in touch with us <a href="https://www.crocheconsulting.com/contact-us">here</a>(I’m not kidding, evidence here: <a href="https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq">https://www.theverge.com/22310188/nft-explainer-what-is-blockchain-crypto-art-faq</a>)

Tired of Writing Boring Ads? Try This Instead…

On October 28, 2021, at Connect 2021, CEO Mark Zuckerberg introduced <a href="https://about.fb.com/news/2021/10/facebook-company-is-now-meta/">Meta</a>, which brings together their apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.



































 

 
 
 

 

 
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The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for their company. Mark shared more about this vision in a <a href="https://about.fb.com/news/2021/10/founders-letter">founder’s letter</a>.What some are failing to recognize is that this change won’t actually affect the facebook brand, just their holding company.According to a quote on <a href="https://www.theguardian.com/technology/2021/oct/28/facebook-name-change-rebrand-meta">the Guardian</a>, “Facebook CEO <a href="https://www.theguardian.com/technology/mark-zuckerberg">Mark Zuckerberg</a> announced the social media giant will change the name of its holding company to Meta, in a rebrand that comes as the company faces a series of public relations crises.”The goal for this rebrand, published from a <a href="https://www.businessinsider.com/facebook-new-name-meta-rebrand-metaverse-zuckerberg-apps-2021-10">Business Insider</a> article states that “Facebook's main social app will exist underneath the new brand name, as will the rest of the company's products, like Horizon and WhatsApp. It's a bit like Google existing under the Alphabet umbrella.”Another <a href="https://www.businessinsider.com/zuckerberg-said-facebook-will-eventually-become-a-metaverse-company-2021-7">Business Insider</a> is found citing Mark Zuckerburg’s overall goal for a metaverse: “The metaverse essentially represents a 3D internet that spans both the physical and virtual worlds. Many people use it in reference to video games or virtual reality, and most tech companies think it's the next big thing that'll eventually succeed the internet.”





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<h4>Facebook Announces Messenger calls in VR</h4>




Earlier this year they launched Messenger support in VR, letting you send a quick message to friends from inside the headset. But why type when you can talk? Later this year, they’re bringing Messenger audio calls to VR. You’ll be able to jump into an audio call with friends from any Messenger-enabled platform and eventually hang out or travel to VR destinations together.




<h4>Facebook Announces Horizon Home</h4>




In order to lay the groundwork for the metaverse, a new feature called Horizon Home will allow users to create their own digital living spaces where they can hang out with friends, watch videos and jump into games and apps together. Horizon Home builds upon Horizon Worlds, which is currently in beta, and Horizon Workrooms for businesses. Meanwhile, Horizon Venues will give users an all-access pass to live concerts, sporting events and more.




<h4>Facebook Announces The future of work</h4>




The metaverse will eventually encompass work, entertainment, and everything in between. Like phones and laptops today, their platform needs to be flexible enough to accommodate all these different use cases.Soon they’ll begin testing Quest for Business — a new suite of features designed for businesses, but which runs on the same consumer Quest 2 headset you can buy today. Quest for Business will let you log in to your Quest 2 headset with a Work Account, an upcoming business-only login that will allow you to collaborate with coworkers and access productivity apps like Horizon Workrooms and Gravity Sketch without using your personal Facebook account. Quest for Business will also enable access to dedicated platform functions that businesses need for work, like account management, IDP and SSO integration, third-party mobile device management, and more.

The New Facebook

Caleb Roche Featured on THE RIALTO MARKETING PODCAST

Blog

CRoche Consulting Blog

Social media is often viewed as a monster that needs to be fed rather than a networking tool that can boost your business. How you frame it mentally might be affecting your likeliness to post and impacting your relationship to current and potential customers. 

Below are 4 ways that small businesses can improve their social media presence⬇️

https://www.crocheconsulting.com/blog/4-ways-small-businesses-can-improve-their-social-media-presence

CRoche Consulting

Want to sell more, easier? Here's what to focus on in your ads:

https://loom.ly/SeziFrA

From our team to you, we hope you have a safe + fun 4th of July, remembering those who have fought so hard for our freedom❤️

When we were launched, we found a need for cost-effective solutions, without sacrificing quality.

We’re a project-focused, client-dedicated marketing firm ready to work with YOU!

We’re out-of-the-box thinkers ready for new challenges.

Want to discuss your next marketing project with us? Send us a message today!

The team at CRoche Consulting loves celebrating National Take Your Child To Work Day because who wouldn't want to love on little Elliot?  🙌

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We love having the opportunity to work with such amazing clients and Mediclaim Services, Inc. is one of those✔

We specialize in working with companies to build lifelong customers through Data-Driven, Customer Focused Analytics & Defined Strategy & Execution. 

Needing direction or help with your business's marketing? We’d love to help⬇

www.crocheconsulting.com | (580) 231-2295
Info@crocheconsulting.com

The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.

As a small business, marketing can be time-consuming, confusing and difficult and all these things can take away from you actually working in your business. 

We specialize in working with companies to build lifelong customers through Data-Driven, Customer Focused Analytics & Defined Strategy & Execution. 

Needing direction or help with your businesses marketing? We’d love to help

www.crocheconsulting.com | (580) 231-2295
Info@crocheconsulting.com

A website can be a huge but necessary investment for your business. 

That being said, it's important to choose a team that's dedicated to your success.

As we design a website from the ground up, we have a cornerstone truth that we attempt to put into practice for each and every client of ours: “In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.” ― Donald Miller

We've only got one more website spot left for the month of February, so who's ready to improve your online presence with a STUNNING website?

Schedule a FREE consultation here: https://loom.ly/bqWq3qM

Complacency can kill your business.

Marketing isn’t something meant to be run only in the good months and typically isn't a switch that you can turn on to get instant leads/revenue.

That being said, optimizing what isn’t working and constantly improving is important to following through correctly with your marketing strategy.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock

We have a policy to never guarantee leads, which may seem strange, but something we understand is that each consumer is different and marketing is strategically attempting to plan and predict the steps necessary for your target consumer to find you and take action.

Interested in learning how we do Marketing different?

Schedule your free consultation here: https://loom.ly/bqWq3qM

Do you know the power of having a team behind your business that can organically grow your exposure on social media?

We’ve spent the past 90 days working with JJ’S Custom Painting, improving their online exposure and have increased their newly engaged users by 753.3%, ALL with spending $0 on paid ads👀

If you’re a business owner and interested in how we can help you grow your business, message or call us today!

www.crocheconsulting.com | (580) 231-2295
caleb@crocheconsulting.com | "Business Made Simple"

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