In this week's #MOpsin10, we're contesting the popular opinion that "the MQL is dead" and showing you why they're not pointless, just misunderstood. We want you to stop the hate for MQLs and instead get back to its true roots and why it was developed in the first place.

Welcome back to another episode of our series, #MOpsin10! This week, we're breaking down our best tips to help you improve your Speed to Lead process with action items you can take back to your own organization that will help you gain an edge over your competitors.

In this episode, we're joined by Kirti Dewan, who has had a career as a #marketing leader at different tech companies for a decade! So if you're in a #leadership position (or hope to be) and are looking to learn more about hiring practices, this is the ep for you! #fwdthinking

This week we're joined by Sydney Sloan, CMO at SalesLoft who is well-versed in ABM, Sales Enablement, and RevOps. So in this ep, we go over how you can bring these together to create the most effective tech stack for your sales/marketing teams & how to orchestrate their efforts.

We're joined (again) by our VP of Solutions Architecture, Alison Rouse! This week we're digging deeper into our OpsStars workshop on why you should build an Analytics Framework, where to start, and how to successfully execute it in your organization.#fwdthinking