Agree with the sentiment, but it's important to recognise that usability IS part of your brand. When it comes to delivering calendars and email software it is ALL of your brand.

Gender stereotyping doesn't work particuarly well when it comes to defining an easy to use navigation system for your business...

What3words provides a unique 3 word identifier for 3m squares covering the entire planet. Potential is huge and its adoption rate is reaching a tipping point, however an early decision not to adopt open standards could threaten its success. An effective digital strategy is all about knowing where you want to end up and working backwards to ensure you dont make choices which could jeopardise that goal. https://bbc.in/2mbiyCo