Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

DAYTA is a digital marketing company based in Central Minnesota| representing brands across the country. Our mission is to be an irreplaceable partner for our clients by redefining marketing partnerships. We believe great digital marketing requires a singularly dedicated team. Our team partners with businesses to exceed the demands of social marketing with time| diligence| and consistency.

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            We are proud to announce the launch of our new brand name and branding elements. As of January 2, 2023, we are officially
           
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    </span>
    <a href="https://www.dayta.com/" style="display: initial; font-weight: bold;">
      
           Dayta
          
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    <span style="display: initial;">
      <span style="display: initial;">
        
            , your trusted
           
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    <a href="/what-is-fractional-marketing" style="display: initial; font-weight: bold;">
      
           fractional marketing
          
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      <span style="display: initial;">
        
            team.
           
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    </span>
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      <br/>
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           After over a decade of evolving to meet the demands of the ever-changing marketplace, Dayta now offers much more than digital marketing solutions. The decision to transition from “DAYTA Marketing” to the more streamlined “Dayta” was informed by this substantial growth as a brand, and reflects the company’s positioning at the intersection of marketing and consulting. 
          
    </span>
  </p>
  <p style="line-height: 1.38;">
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           “Dropping ‘Marketing’ from the name provides a much cleaner look,” said Dayta CEO Gordy Meyer. “It allows us to expand our consulting services beyond marketing and into sales.” 
          
    </span>
  </p>
  <p style="line-height: 1.38;">
    <span style="display: initial;">
      <br/>
      
           A new name also provided a welcome opportunity to update Dayta’s visual branding elements. A redesign was long overdue; Dayta’s previous logo had remained largely unchanged in the 10 years since our inception. A new logo was developed to both reflect the change in name and better represent the modern, approachable Dayta of today. 
          
    </span>
  </p>
  <p style="line-height: 1.38;">
    <span style="display: initial;">
      <br/>
      
           A diverse group of Dayta team members and leadership contributed to the discovery and design of the new logo and brand color palette. Senior Design Specialist Kelly Imholte described the group’s intention to echo the previous logomark to some degree while developing the new design.
          
    </span>
  </p>
  <p style="line-height: 1.38;">
    <span style="display: initial;">
      <br/>
      
           “I wanted to bring the yellow ‘sun’ circle into the new branding, both as a callback to the previous logomark and as an illustration of the bright and positive ‘It's Possible’ motto that our team exemplifies,” he said.
          
    </span>
  </p>
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<div>
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           Out with the old, in with the new: Dayta’s new logo incorporates elements from the original while establishing a fresh sense of character
          
    </span>
    <span style="color: var(--color_3); display: initial;">
      
           .
          
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  </p>
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    <span style="display: initial;">
      
           In addition to the inclusion of the “Dayta sun” as a visual element, it was determined early on in the discovery process that the new logo should, like its predecessor, be text-based. The team worked together to develop a custom typeface that conveys our unique brand voice and approach to business. 
          
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      <br/>
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    <span style="display: initial;">
      
           “Kelly and I both had very similar custom typeface designs, which were merged and refined to create the final logo,” said Senior Design Specialist Shane Fertig. 
           
      <span>
        
            ﻿
           
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    </span>
  </p>
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    <span style="display: initial;">
      
           The final typeface includes rounded letterforms to complement the circular shape of the Dayta sun and to “give the logo a friendly appearance,” according to Fertig. For scalability, a corresponding icon mark — a simple yet striking lowercase “d” with the Dayta sun — was developed to represent these core characteristics in a more compact package.
          
    </span>
  </p>
</div>
<div>
  <img src="https://irp.cdn-website.com/f090880e/dms3rep/multi/dayta-icon-0865e823.png" alt=""/>
</div>
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    <span style="display: initial;">
      
           Dayta’s brand colors were also updated to provide more flexibility and variety in design applications. Even our signature yellow shade was tweaked slightly, according to Fertig. 
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      <br/>
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           “I selected a slightly darker shade of yellow reminiscent of the (previous) branding color to maintain some continuity while still allowing for visual distinction,” he said. “This darker, athletic-gold-inspired yellow was also chosen for its versatility in design.” 
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      <br/>
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           Bright, distinct new colors were added to expand Dayta’s secondary palette: Day Off, a balanced blue-green, Clear Skies, a brilliant light blue, and Sunset, a bold brick orange rooted in red and Dayta yellow. The palette’s neutral shades include a true black, warmer black, and warm grays. 
          
    </span>
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      <br/>
    </span>
  </p>
  <p>
    <span style="display: initial;">
      <span style="display: initial;">
        
            Viewers of our website and social media can expect to see further implementation of the new branding as 2023 continues. Our website has already transitioned to its new, truncated address,
           
      </span>
    </span>
    <a href="/" style="display: initial; font-weight: bold;">
      
           www.dayta.com
          
    </a>
    <span style="display: initial;">
      
           , and sports the updated logo and icon mark. Clients will note that their Pod members’ email addresses have also been updated to reflect the new domain name.
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      <br/>
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           On behalf of everyone at Dayta, we’d like to thank you for your trust in our team and capabilities, and for supporting this energizing new chapter in our company history. We look forward to continuing to deliver the enterprise-level fractional marketing services and consulting that have made Dayta what it is today
          
    </span>
  </p>
</div>
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           Interested in rebranding your own business or organization? Dayta delivers!
          
    </span>
  </h4>
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    <span style="display: initial; font-weight: bold;">
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            ﻿
           
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    <span style="display: initial;">
      <br/>
    </span>
  </h4>
  <p style="line-height: 1.5;">
    <a href="/momentum-truck-group" style="color: var(--color_1); font-weight: bold; display: initial;">
      
           Click here
          
    </a>
    <span style="color: var(--color_1); font-weight: normal; display: initial;">
      <span style="color: var(--color_1); font-weight: normal; display: initial;">
        
            to read a recent rebranding case study by the Dayta marketing experts,
           
      </span>
    </span>
    <a href="/free-assessment" style="color: var(--color_1); font-weight: bold; display: initial;">
      
           then request your free 90-minute marketing assessment
          
    </a>
    <span style="color: var(--color_1); font-weight: normal; display: initial;">
      
           . 
          
    </span>
    <span style="display: initial;">
      <br/>
    </span>
  </p>
</div>

%^@& It, We’re Doing It Live: The DAYTA Guide To 

Introducing the New Dayta

<div style="transition: none 0s ease 0s; text-align: left; display: block;" data-rss-type="text">
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           There’s more to assembling a successful marketing team than recruiting all the best and brightest talent, Avengers-style.
          
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           How can you as an employer ensure your employees’ long-term satisfaction with their roles? Continued professional education and training is critical to the success and cohesion of your team.
          
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           We talked with DAYTA’s own Alison Zetah, our Instructional Designer and Learning Facilitator, to dive deeper into her role—the first of its kind for the company—and the significance of training in creating and strengthening marketing teams in the digital age.
          
    </span>
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<div>
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    <span style="display: initial; font-weight: bold;">
      <span style="display: initial; font-weight: bold;">
        
            Hi, Alison! Tell us about your role at DAYTA. What does a day in your life look like in your position?
           
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           My position is new at DAYTA, and my official title is Instructional Designer and Learning Facilitator. In a nutshell, this means I organize and create education or training materials for staff. My day-to-day covers a wide range of responsibilities including organizing onboarding training for new staff or transfers, developing training manuals, implementing our new learning management system, gathering staff feedback and trying new processes to better support them in their role. I try to create a solid foundation of learning for staff from which they can grow and be successful. 
          
    </span>
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    <span style="display: initial;">
      
            
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           While this is my first position as an Instructional Designer, I have always worked in education in some capacity, including a K-12 school and even higher education. After receiving my undergraduate degree in Communication from the College of St. Benedict, I spent a few years working and traveling abroad before returning to school and receiving my M.Ed. in Education Technology. I knew I loved adult education and, in particular, using technology to improve learning outcomes. I worked for two and a half years as an E-learning specialist at Centracare before pursuing my current position at DAYTA, which I was interested in because of the opportunity to work more directly with staff.
          
    </span>
  </p>
</div>
<div style="transition: none 0s ease 0s; display: block; text-align: left;" data-rss-type="text">
  <h3>
    <span style="display: initial; font-weight: bold;">
      
           Why were you excited to take on this role at DAYTA? What opportunities for team growth or continued development did you see?
          
    </span>
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           Not only did I see the opportunity for my own professional growth at DAYTA, I was thoroughly impressed by the sheer talent of the staff that make up this company. Their experiences, stories and abilities continue to wow me nearly a year into this position. Additionally, the fact that leadership had created this position for a company as small as DAYTA was unusual, and I find that to be very telling of the kind of company DAYTA is — a small but innovative company committed to supporting and improving the employee experience and, by extension, that of their clients. I knew then that I wanted to be part of this group.
          
    </span>
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    <span style="display: initial;">
      
            
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           One of the first opportunities for growth I saw at DAYTA was something I am sure other other businesses can relate to: Remote work and its challenges, including feelings of isolation amongst members of different teams or departments, which can lead to potential miscommunication amongst the staff. This is especially difficult for new employees who don’t have the same opportunities to build relationships outside of virtual meetings. One interesting aspect of my role was re-structuring our onboarding process to improve staff outcomes, and as part of that initiative, we implemented a program to encourage inter-departmental connections among new staff hired at DAYTA. We’ve gotten some great feedback and are hoping to continue expanding the program in the future.
           
      <span>
        
            ﻿
           
      </span>
    </span>
  </p>
</div>
<div style="" data-rss-type="text">
  <h3>
    <span style="font-weight: bold; display: initial;">
      
           Why is training critical for a marketing team?
          
    </span>
  </h3>
  <p>
    <span style="display: initial;">
      <br/>
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           The world of marketing is so varied and full of change that training is absolutely critical. Training and development at DAYTA is not new; in fact, leadership’s understanding of the importance of education is why my position was created in the first place! If you’re working with a team that isn’t staying up to date with trends, processes and technology, your company could be missing out on opportunities to strengthen and grow. In order to manage that overwhelming amount of information, your company needs to have a system in place to develop, store and present training effectively. Without such a system, you risk overwhelming and confusing your staff, leading to burn-out and dissatisfaction in their role. 
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
            
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           Staff who understand their role and have the resources needed to complete their work are going to be happier and more successful in their position. My goal is to make accessing those resources simpler and more intuitive in order to make us a more effective team.
          
    </span>
  </p>
</div>
<div>
  <img src="https://irp.cdn-website.com/f090880e/dms3rep/multi/woman-pointing-at-computer-screen-while-training-another.jpg" alt=""/>
</div>
<div data-rss-type="text">
  <h3>
    <span style="display: initial; font-weight: bold;">
      
           Tell us about DAYTA’s training efforts and how you are implementing them. What is the focus of our current training efforts? Why are those our current areas of focus?
          
    </span>
  </h3>
  <p>
    <span style="display: initial;">
      <br/>
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           We know from research that the first 6 months at a new job are critical in helping staff determine if they will stay with a new company long term. DAYTA is focused on not only hiring talented and skilled employees, but also doing what we can to retain those staff once they are here. There are a number of initiatives our leadership team has created to make this happen, and my role is just one small part of that. 
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
            
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           Research indicates that an employees’ onboarding and training schedule in their first few weeks tends to leave a strong first impression of how the rest of the company is run. With that in mind, the bulk of our efforts in this last year have been focused on continuing to improve that experience. This has included soliciting staff feedback, developing an organized and intentional onboarding schedule for each role, initiating an informal mentorship program and, as mentioned before, facilitating cross-departmental relationships among newly hired staff. 
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
            
          
    </span>
  </p>
  <p>
    <span style="display: initial;">
      
           It’s important when implementing change that we do so with as much contextual information as possible. I couldn’t have accomplished half of this without staff being willing to share their experiences, ideas and examples of what has or hasn’t worked well in the past at DAYTA.
           
      <span>
        
            ﻿
           
      </span>
    </span>
  </p>
</div>
<div style="transition: none 0s ease 0s; display: block; text-align: left;" data-rss-type="text">
  <h4>
    <span style="font-weight: bold; display: initial;">
      
           Interested in DAYTA’s upcoming speaking engagements and events?
          
    </span>
  </h4>
  <h3>
    <span style="display: initial;">
      <br/>
    </span>
  </h3>
  <p style="line-height: 1.5;">
    <a href="/speaking-events" style="display: initial; color: var(--color_1); font-weight: bold;">
      
           Click here
          
    </a>
    <span style="display: initial;">
      <span style="display: initial;">
        
            to learn more about our educational programming and access our exclusive presentations and resources! And don’t forget to subscribe to our DAYTA News email newsletter to be notified of upcoming events.
            
        <br/>
      </span>
    </span>
  </p>
</div>

DAYTA Q&A: Why Training Matters for Marketers

Employer brand is your reputation in the job marketplace, and it can make or break your recruiting strategy. Candidates are the consumers and employers are the product. It’s your responsibility to “sell” candidates on your workplace and open positions, and your greatest asset is a strong employer brand.

Your Employer Brand: The Make-or-Break Factor in Recruiting

As marketers, we spend a lot of time ideating on customer journeys. Knowing how people choose your business—and acting strategically to make that choice as easy as possible—is critical to your success.

The Need For Speed: How to Motivate More Efficient Customer Journeys

Solving Supply Chain Woes With Marketing

Gather 'round the table. We have a lot to be thankful for this year! As we head into the holiday season, we hope you are planning to enjoy plenty of fun, relaxation and delicious food. To share some of the joy of this season we gathered together some of the DAYTA team’s favorite recipes. THANK YOU and enjoy!

DAYTA "Bites"

You know the orthopedic surgeons at your clinic are awesome — but does your clinic’s website communicate that to your current and potential patients? Great web design is critical in helping your practice reach prospective clients and turn them into clients for life.

Web Design Tips for Orthopedic Surgeons

Innovation. Why bother? If your business is family-owned and operated or has a longstanding legacy in your industry and community, you may question the wisdom of investing time and money into innovation. But rest assured: Even the most steadfast, unchanging brand can benefit from innovation, whether in its products, services, internal processes or external branding.

Initiating Innovation: 4 ways to encourage out-of-the-box thinking

“It is our responsibility to defend and grow our clients’ brand,” and with PCI, we did just that.

PCI Case Study

In the 3 months following the process change, Adara had 364 applications through the website. In the prior 3 months they had fewer than 10.

Adara Case Study

Blog

DAYTA Marketing Blog

I'm sure you all heard that yesterday was National French Fry Day, so of course, at DAYTA we found it was the perfect opportunity to indulge in some fried goodness!🍟 
...
#NationalFrenchFryDa

DAYTA Marketing

DAYTA’s Executive Summit at Carlos Creek Winery fell perfectly on #NationalSelfieDay today… so we took advantage of the day to capture our great guests and tour guide! 

#DAYTAMarketing #CarlosCreekWinery #DAYTAU #Wine&amp;Marketing #ExecutiveSummit

It's #WJW and you're not going to believe where we found Jen! 

We are so excited to announce she has joined our DAYTA team as our Marketing Events Manager. She is the perfect addition to the team, and we know she'll accomplish amazing things here! ⭐ 🎊 

#GreenBay #LambeauFiel

TY @bergjenny for the coverage! 

St. Cloud analytics guru sets sights on reinventing marketing for midsize businesses https://t.co/qEkVeX0T9W

It's DAYTA's 10-year anniversary! To show our gratitude, we're kicking off our celebration with a trivia #contest. The winner will receive a $50 gift card to Blue Line Sports Bar for themselves and a $250 donation to the charity of their choice. Enter now: https://t.co/XjqZkXtD4c

Twitter

DAYTA Marketing on Twitter

LinkedIn

DAYTA Marketing on LinkedIn