Apr 23, 2019
Decoder Named as a Leading Advertising & Marketing Firm in Portland!
We are honored to announce that we have been selected as a 2019 Leading Advertising & Marketing firm in Portland by Clutch! Clutch goes above and beyond typical review sites by actually interviewing clients in depth to provide verified, detailed case studies. The post Decoder Named as a Leading Advertising & Marketing Firm in Portland! appeared first on Decoder.
Read moreMay 7, 2018
What is Conversion Rate Optimization?
Conversion rate optimization is perhaps the most misunderstood and misused tool in a marketers' toolset. Discover why it's valuable, how it works, and what to expect. The post What is Conversion Rate Optimization? appeared first on Decoder.
Read moreOct 18, 2016
Redesigning Your Site? Make Sure You Test It!
Big changes tend to have big impacts — and not always for the better. That's why we insisted on A/B testing a recent website redesign. The result? 98% growth in leads. The post Redesigning Your Site? Make Sure You Test It! appeared first on Decoder.
Read moreMar 20, 2016
One Simple Trick to Filter Out Google Analytics Referral Spam
Discover a quick-and-dirty fix to referral spam using a single filter in Google Analytics. The post One Simple Trick to Filter Out Google Analytics Referral Spam appeared first on Decoder.
Read moreNov 10, 2015
The “Big Three” Conversion Factors: Usability, Value & Trust
Do you want your site to (a) look pretty or (b) turn clicks into customers? Discover the three factors that influence how your site performs. The post The “Big Three” Conversion Factors: Usability, Value & Trust appeared first on Decoder.
Read moreOct 23, 2015
You Are Not Your Market: How to Outsmart Bias with Data
Instincts are valuable, but even being right most of the time can mean taking two steps forward and one step back. Learn why "in data we trust" is marketer's Hippocratic oath. The post You Are Not Your Market: How to Outsmart Bias with Data appeared first on Decoder.
Read moreJul 5, 2015
How This Not-So-Secret Conversion Formula is Making Mobile Game Makers Billions
Discover how two mobile game makers cracked the conversion code on "freemium" games ...and made my wallet lighter in the process. The post How This Not-So-Secret Conversion Formula is Making Mobile Game Makers Billions appeared first on Decoder.
Read moreJun 1, 2015
How to Measure SEO Without Keyword Data: 5 Workarounds for “(Not Provided)”
The move to encrypt organic keyword data is a challenge, but SEO is far from dead. Here are 5 ways to measure its impact. The post How to Measure SEO Without Keyword Data: 5 Workarounds for “(Not Provided)” appeared first on Decoder.
Read moreMay 3, 2015
Do Google +1’s, Facebook Shares & Retweets Influence Keyword Rankings?
In this case, correlation does not equal causation, but social media can still be a valuable tool for SEO. Find out how. The post Do Google +1’s, Facebook Shares & Retweets Influence Keyword Rankings? appeared first on Decoder.
Read moreJun 28, 2013
Read ‘Em And Weep: How The Most Obnoxious Tactic Ever Improved Conversion Rates By 21.9%
Find out how a small, easy and incredibly obnoxious change increased opt-in rates by more than 20%. The post Read ‘Em And Weep: How The Most Obnoxious Tactic Ever Improved Conversion Rates By 21.9% appeared first on Decoder.
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