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SOCIAL MEDIA MARKETING
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Apr 15, 2016
How a B2C Strategy Can Elevate Your B2B Brand
Emotion, relationships, and a strong foundation. Yes, we are talking about selling a brand. These three things are vital to successful B2C brands, and they can help B2B brands as well. In the past, there has been a clear separation between marketing for B2B and B2C brands. B2B selling was framed by facts and statistics. […] The post How a B2C Strategy Can Elevate Your B2B Brand appeared first on DENMARK The Agency.
Read moreApr 15, 2016
The Coming Earthquake in B2B Marketing
Like tectonic plates pushing against each other, there are two disruptive forces now grinding at the centuries-old B2B world and they are about to change B2B marketing forever. Their names are Demography and Technology. And their nickname is millennials. As the largest generation in history, millennials are now 50 percent of America’s workforce. By 2030, […] The post The Coming Earthquake in B2B Marketing appeared first on DENMARK The Agency.
Read moreApr 15, 2016
Forget Digital Strategy, Here’s How to Digitally Transform
Digital is More While everyone talks about the impact of digital on our lives, most brands are nowhere close to taking advantage of it. The potential of digital is similar to how electricity revolutionized the world. It changes how we produce, consume, and share. Digital impacts everything we see, touch, and hear. It changes how […] The post Forget Digital Strategy, Here’s How to Digitally Transform appeared first on DENMARK The Agency.
Read moreFeb 18, 2016
Internet of Things – The Coming Chaos and Opportunities in Customer Experience
In the Age of the Internet of Things (IoT), ordinarily dumb things will get smarter, data will get noisier and Customer Experience will get even more chaotic. Happily, for prescient brands, out of chaos comes brilliance. Most brands think of the value chain linearly: Supplier —> Manufacturer —> Distributor —> Retailer —> Consumer. Every company […] The post Internet of Things – The Coming Chaos and Opportunities in Customer Experience appeared first on DENMARK The Agency.
Read moreFeb 1, 2016
Biggest Hurdles of Starting a Customer Experience Program
The simple truth is that the scope of customer experience is misunderstood. Customer experience involves all the activities of a brand. There is no magic elixir because there is no separation between any part of a brand and its customer experience. Forrester defines customer experience as “How customers perceive their interactions with your company.” CXPA […] The post Biggest Hurdles of Starting a Customer Experience Program appeared first on DENMARK The Agency.
Read moreJan 1, 2016
Want to Deliver a Better Customer Experience? Think Horizontally
Customers want what they want. And when they find it, they do not think in terms of the business vertical. If one company delights me, I expect all companies to delight me – after all, this is what I want. The Horizontal has been set. Unhappily, businesses think in terms of verticals. Just because a […] The post Want to Deliver a Better Customer Experience? Think Horizontally appeared first on DENMARK The Agency.
Read moreDec 12, 2015
Arnold Palmer’s 10 Best Marketing Tips
If considered-purchase brands could take a few tips from golfing great Arnold Palmer, I’m convinced they could slash marketing budgets, cut sales cycles to mere days and get buyers to say YES in record time. I recently met the legendary golfer at the Harbor Shores Champions for Change charity event and I was struck by […] The post Arnold Palmer’s 10 Best Marketing Tips appeared first on DENMARK The Agency.
Read moreDec 1, 2015
9 Reasons why Boomers will Keep Booming
With the first wave of Baby Boomers turning 70 in 2016, considered-purchase brands can’t afford to neglect Boomers in their marketing efforts. While Boomers may have dropped their age-inappropriate first name, they have not dropped their booming influence on business one iota. In fact, over the next 15 years their influence will grow exponentially greater […] The post 9 Reasons why Boomers will Keep Booming appeared first on DENMARK The Agency.
Read moreNov 20, 2015
Employee Experience: The Forgotten Element of CX
With special guests, Dr. Welyne Thomas and Michele Dock. Joined by the incomparable team of Dr. Welyne Thomas and Michele Dock, our Strategic Advisor Donna Peeples discusses the critical value of employee engagement as it relates to promoting a CX program within your company. Dr. Welyne Thomas is a Behaviorist and Principal of Integrated Performance […] The post Employee Experience: The Forgotten Element of CX appeared first on DENMARK The Agency.
Read moreNov 12, 2015
4 New Affluent Consumer Trends to Benefit Considered-Purchase Brands
As ultra-wealthy Americans continue their return to less-guilty spending, there are 4 major trends that considered-purchase brands need to seriously consider in order to shorten the buying cycle. Based on the findings from “The Survey of Affluence and Wealth in America 2010″, the recently completed study by American Express Publishing and the Harrison Group, America’s […] The post 4 New Affluent Consumer Trends to Benefit Considered-Purchase Brands appeared first on DENMARK The Agency.
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