Nov 24, 2021
Managing Disasters, Both Natural and Manmade
Most of us are comfortable in the confines of our workspace, and fortunately so – workers in the U.S. typically spend a third of their lives at work. The COVID-19 pandemic forced many people to work from home, but essential businesses remained staffed and operating as the world adjusted to a new way of life. … Continued The post Managing Disasters, Both Natural and Manmade appeared first on Deveney.
Read moreOct 25, 2021
Using Technology in a Crisis
In our everyday lives, we don’t think much about the ease of firing off a text, reading the latest in the Twittersphere, or checking the balance in our bank account. These are all fast, easy, and practically second nature to us. Things haven’t always been this way. The days of awaiting a written letter from … Continued The post Using Technology in a Crisis appeared first on Deveney.
Read moreSep 23, 2021
Four Ways to Avoid Social Hacking
Social media hacking is on the rise and can happen to anyone – from someone’s personal account to the handles for major corporations or even government entities. Those who’ve gone through it have described the experience as traumatic and even violating. Whether it’s your personal brand that has become like an extension of yourself or … Continued The post Four Ways to Avoid Social Hacking appeared first on Deveney.
Read moreAug 11, 2021
Social Justice – Is Engaging Right for Your Brand
Few topics in our daily communication raise more interest, opinions, and emotion as the words “social justice.” And they should. Businesses are made up of, designed for, and work with PEOPLE. People who turn to you to make their lives better, easier, and to help them with what is important to them. This piece is … Continued The post Social Justice – Is Engaging Right for Your Brand appeared first on Deveney.
Read moreJun 16, 2021
Having Your Videoconference Hacked is a Real Threat
Remote working during the pandemic caused most of us to adapt into online meeting masters. We regularly host team meetings, contact our customers, and conduct all sorts of business via the myriad of online meeting platforms. We have grown more comfortable with these platforms and types of meetings, and activists have identified them as a … Continued The post Having Your Videoconference Hacked is a Real Threat appeared first on Deveney.
Read moreMay 22, 2021
Mitigation vs. Crisis Management vs. Reputation Management
In the world of business, your brand is constantly at risk. Everything from diabolical computer hackers and human errors to natural disasters, pandemics, and acts of war threaten the viability and continuity of your operation. Do you know what to do? First, you should understand what a crisis is, and what it is not. Someone … Continued The post Mitigation vs. Crisis Management vs. Reputation Management appeared first on Deveney.
Read moreApr 3, 2019
Five Fun Ways To Engage Your Audience During a Festival
Festival season has started here in New Orleans. With many festivals soon to come like the New Orleans Wine & Food Festival, Satchmo Summerfest, ESSENCE, and plenty more in between, we’re getting ourselves ready for the months ahead. Putting on events is no easy task, from planning to executing and promoting, and the process can … Continued The post Five Fun Ways To Engage Your Audience During a Festival appeared first on Deveney.
Read moreJan 30, 2019
How To Fireproof Your Brand
In today’s world every brand has a crisis plan in place. Before launching a new product, commercial, campaign – it’s imperative to be prepared for the worst. With New Orleans & Company (formerly New Orleans Convention and Visitor’s Bureau) we worked to develop a vulnerability audit associated with their New Orleans WILL campaign. Simply because … Continued The post How To Fireproof Your Brand appeared first on Deveney.
Read moreNov 7, 2018
Word-Of-Mouth: The Best Marketing Tool
As marketers, we know it’s personal. There are so many tools brands can implement to boost sales, but none are as effective and highly trusted by consumers as recommendations from friends and family. As a brand, it may be hard to conceptualize how to get people talking and genuinely recommending your products. But if you … Continued The post Word-Of-Mouth: The Best Marketing Tool appeared first on Deveney.
Read moreOct 24, 2018
What Influencers Bring To The Table
So what is it about influencer partnerships that results in engaging content? Influencers provide a new perspective on your brand. From featuring your brunch in a “staycation” round up or showing a new clothing line in action with a busy mom’s schedule, an influencer’s coverage brings a new perspective. Compared to traditional advertising, audiences can … Continued The post What Influencers Bring To The Table appeared first on Deveney.
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