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A boutique digital marketing agency with clients worldwide. Digital Briefcase is here to assist your business’s growth by running effective, professional online campaigns to bring about quality leads.

Retargeting and remarketing are both effective methods of marketing in their own right. They often get confused with each other in theory due to the similarities in application on various platforms. Loads of PPC specialists even use the terms interchangeably. However, these two types of ads are distinctly different, and understanding the difference between the [&#8230;]
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Digital Briefcase

Remarketing vs Retargeting on Social Media and Google Ads

As a generation grown up on technology, there’s no doubt that the name “Google” is extremely well known. For most, it’s the most highly used search engine, and for marketers, It’s Google Ads is the gold mine of marketing Not only is Gmail one of the most commonly used email platforms, but YouTube is also [&#8230;]
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Spoiler Alert: Google Ads Isn’t Just About Search Anymore

If you’re looking for free SEO Tools, Google&#8217;s own arsenal is a great place to start. They’re reliable, accurate and really useful if you want to up your SEO game. Whether you’re running a local business or writing blogs for SEO, these tools are invaluable assets. Google Search Console Google Search Console (GSC) is one [&#8230;]
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TikTok SEO might seem like a strange concept at first. But with more and more people turning to social media for search, SEO is becoming necessary on platforms like TikTok. TikTok is evolving quickly, becoming an essential platform for businesses. What once started off as music.ly is now a massive social media network. Without making [&#8230;]
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Running a content marketing campaign successfully requires a lot of different aspects. In order for a campaign to be successful and achieve a return on investment (ROI), you need to make sure it’s tailored for your desired audience. At Digital Briefcase we love running content campaigns. Despite our extensive experience, we still ask ourselves the [&#8230;]
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Writing Blogs for SEO: How Long Should a Blog Post be & More

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Need writing advice for ecommerce copywriting? Here are some of the best ways to make sure your words convert. When it comes to e-commerce, copy is key. It’s essential for people who need more information, are searching for specifications, or need one final push before they add to cart. As such, you need to write [&#8230;]
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Tips for Ecommerce Copywriting – Online Marketing Advice

Are you looking for the best online store builder for your e-commerce shop?. If so, you&#8217;ve probably come across well-known platforms like Shopify and WordPress. Shopify is a dedicated ecommerce platform that helps you to build your online store. It hosts your site and gives you all the tools you need to bring your store [&#8230;]
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Setting Up Your Online Store Builder: Shopify vs. WordPress

Every day, an estimated 3.6 billion people use social media platforms, making it essential for your business. Here's everything you need to know on how to optimize your social media pages. 
The post <a rel="nofollow" href="https://digitalbriefcase.co.za/social-media-optimization/">How to Optimize Your Social Media Pages</a> appeared first on <a rel="nofollow" href="https://digitalbriefcase.co.za">Digital Briefcase</a>.

How to Optimize Your Social Media Pages

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