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A well thought out search engine optimization (SEO) strategy is a must in today’s competitive online landscape. If your strategy is sound, and your patient, it can go a long way in helping your keywords rank better and help improve organic site traffic. That said if it’s not sound, poor SEO could be costing your [&#8230;]
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6 More SEO Mistakes Worth Avoiding

Do you ever stare at your computer waiting for a moment of pure genius to strike? Does it take hours or days to come up with one piece of good content? You’re not alone. If we could snap our fingers and make quality content appear, we’d be millionaires. Unfortunately, we don’t have any magical tricks [&#8230;]
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Save Time – 7 Steps to Fast, Quality Content

The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component of successful social media engagement. At the end of the day, however, to make it work as hard as it [&#8230;]
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Tips and Considerations for Optimizing Web Copy and Blog Posts

In a recent post on digital marketing acronyms my partner, Chuck, broke down PPC and SEO – pay-per-click marketing and search engine optimization – and how they are both part of SEM, or search engine marketing. And while SEO and PPC – in this post I’m referring mainly to Google Ads – are separate search [&#8230;]
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Leveraging PPC for SEO – Using Google Ads to Help Inform Organic Keyword Decisions

When we engage with new prospect and clients, we often find that the conversations are laden with acronyms. SERP, SEO, PPC, SEM… LOL. It seems like there are acronyms in every facet of business and digital marketing is no different. I wanted to break down some of these acronyms for the uninitiated so there’s an [&#8230;]
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SERP, SEM, PPC, SEO – Understanding the Acronyms to Digital Marketing Success

At Digital C4, we often work with our clients to improve their page load times. It&#8217;s part of our SEO process. We&#8217;ll go through a list of things known to be killers when it comes to website performance and page load times. Below, I’m going to list, as a checklist of sorts, some things you [&#8230;]
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9 Point Checklist for Reducing Page Load Time

When it comes to search engine optimization – SEO – there’s a lot at stake for most businesses. And yet, we come across many organizations that tell us they’re going to manage it internally. Or, better yet, their neighbor’s son is good at computers and is helping us out. Or, even better yet, they don’t [&#8230;]
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5 Reasons to Outsource SEO to an Agency

Blogging isn’t just a passing trend – it’s a universe of intriguing information, relevant news, and content that gets today’s customers talking. If you don’t currently have a company blog, you’re missing out on a huge opportunity to reach your target audience. Blogs are a main source of information to today’s buyers and consumers. They [&#8230;]
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6 Ways Blogging Benefits Your Business and 3 Ways to Kickstart Your Writing

Search engine optimization (SEO) success is often measured with key performance indicators (KPIs). Even if you’re an eCommerce or marketplace platform, where performance is mostly tied to revenue and conversions, you must measure how much revenue and conversions are coming from your SEO efforts. Most of our clients have and maintain traditional websites and when [&#8230;]
The post <a rel="nofollow" href="https://www.digitalc4.com/blog/seo/9-kpis-for-tracking-seo-success/">9 KPIs for Tracking SEO Success</a> appeared first on <a rel="nofollow" href="https://www.digitalc4.com">Digital C4</a>.

9 KPIs for Tracking SEO Success

YouTube SEO, or video optimization, is something we recommend for every client we work with that has a YouTube presence. It is the second largest search engine in the world behind Google, and Google owns YouTube. When it comes to optimizing your content, whether website content or video content on YouTube, you want to make [&#8230;]
The post <a rel="nofollow" href="https://www.digitalc4.com/blog/seo/youtube-seo-how-to-optimize-your-videos-for-youtube-search/">YouTube SEO: How to Optimize Your Videos for YouTube Search</a> appeared first on <a rel="nofollow" href="https://www.digitalc4.com">Digital C4</a>.