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Jan 11, 2023
China’s Double 11 Online Shopping Festival is Evolving
The 14th edition of China’s Double 11 online shopping festival concluded last month and this year it brought many changes that reflect significant new trends in the Chinese market. Double Eleven results are always viewed as a guiding compass for brands as they navigate the year ahead, so how did things turn out during Double Eleven 2022? […] The post China’s Double 11 Online Shopping Festival is Evolving first appeared on Digital Crew. The post China’s Double 11 Online Shopping Festival is Evolving appeared first on Digital Crew.
Read moreOct 14, 2022
2022 Proves Why 618 Is Downright Crucial For Ecommerce Brands In China
Apple’s Tmall sales exceeded US$2 bn this year! What Is 618 Shopping Festival? The annual “618 Shopping Festival” is the most important consumer battleground in the first half of the year. It has become a critical market for all e-commerce platforms. The “618” pre-sale this year also began as early as May. This year’s “618” included improved […] The post 2022 Proves Why 618 Is Downright Crucial For Ecommerce Brands In China first appeared on Digital Crew. The post 2022 Proves Why 618 Is Downright Crucial For Ecommerce Brands In China appeared first on Digital Crew.
Read moreAug 17, 2022
Hainan’s Rise As A Travel Retail Destination
Hainan Free Trade Port is on course to become the largest duty-free market in the world. Between 2020 and 2021, Hainan alone saw an 83% growth in duty-free sales. In 2021, the number of shoppers surged by 73 % year on year to over 10 million, and the number of duty-free purchases increased by 71 […] The post Hainan’s Rise As A Travel Retail Destination first appeared on Digital Crew. The post Hainan’s Rise As A Travel Retail Destination appeared first on Digital Crew.
Read moreJul 7, 2022
Japan’s Electronics Ecommerce Market
People’s rising disposable income and preferences for smart homes and smart business environments are important drivers for the growth of consumer electronics in Japan. According to an eShipper survey, the fastest-growing category in eCommerce globally is electronics. For several years, consumer electronics has been the second-largest eCommerce category in Japan, with a market share of […] The post Japan’s Electronics Ecommerce Market first appeared on Digital Crew. The post Japan’s Electronics Ecommerce Market appeared first on Digital Crew.
Read moreMay 26, 2022
Confidence In The Chinese Economy Is High In 2022
Despite the protracted COVID-19 pandemic and an increasingly complex global environment, foreign businesses are voting in favour of the Chinese economy. They are seeing possibilities among the country’s opening-up efforts. The Chinese economy, with its 1.4 billion customer base, is the market to watch right now. The trends and decisions made by these consumers on […] The post Confidence In The Chinese Economy Is High In 2022 first appeared on Digital Crew. The post Confidence In The Chinese Economy Is High In 2022 appeared first on Digital Crew.
Read moreApr 28, 2022
User Experience – The Secret To Your Japanese Marketing Strategy in 2022
When selling anything online in Japan, one of the most crucial things to consider is user experience. A company that falls short of offering the experience that customers want would fare far worse in terms of its Japanese marketing strategy. The way Japanese people utilize the internet differs significantly from how Americans do. Internet penetration […] The post User Experience – The Secret To Your Japanese Marketing Strategy in 2022 first appeared on Digital Crew. The post User Experience – The Secret To Your Japanese Marketing Strategy in 2022 appeared first on Digital Crew.
Read moreApr 22, 2022
New Consumption Trends In China (2022)
The trends we will be discussing today first emerged in 2018. As of 2021, it penetrated 91.4% of the market. What Do The New Trends Focus On? Compared to consumption before 2017, both brands and customers today mainly focus on the three aspects of quality, category & brand: Quality Category Brand For Brand Quality improvement […] The post New Consumption Trends In China (2022) first appeared on Digital Crew. The post New Consumption Trends In China (2022) appeared first on Digital Crew.
Read moreMar 28, 2022
Tmall Vs WeChat – Where Should You Start Your Ecommerce Business In China?
Should you spend your first marketing dollars on WeChat in the hopes of seeing a positive ROI? Wechat is a powerful platform that has enabled 1.6 trillion RMB in transactions through micro programs (MPs) alone (in 2020). Membership schemes, gift cards, O2O retail, and even an online store are all possible with mini programs. All of this […] The post Tmall Vs WeChat – Where Should You Start Your Ecommerce Business In China? first appeared on Digital Crew. The post Tmall Vs WeChat – Where Should You Start Your Ecommerce Business In China? appeared first on Digital Crew.
Read moreMar 9, 2022
Marketplace Vs Platform – Japanese Ecommerce 2022
Whether you want to build your own eCommerce website using a platform or sell on an existing marketplace in Japan, it’s important to know the differences. This knowledge is sure to help you make better-informed decisions for your business. Let’s get right into it. Ecommerce Marketplaces An ecommerce marketplace is a website where businesses offer […] The post Marketplace Vs Platform – Japanese Ecommerce 2022 first appeared on Digital Crew. The post Marketplace Vs Platform – Japanese Ecommerce 2022 appeared first on Digital Crew.
Read moreMar 6, 2022
Bilibili Marketing Strategy For Businesses
Bilibili has expanded into a multitude of industries since its inception, including mobile games, e-commerce, and advertising. Bilibili’s success stems from its ability to generate a high user sickness in niche markets. Its recently established premium membership option provides users with access to exclusive concerts and promotions. Bilibili differs from other video sharing platforms such […] The post Bilibili Marketing Strategy For Businesses first appeared on Digital Crew. The post Bilibili Marketing Strategy For Businesses appeared first on Digital Crew.
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