Dec 29, 2022
Austin Sherrill Named Sr Interactive Media Designer
We are delighted to announce that Austin Sherrill has been promoted to Senior Interactive Media Designer! In his first year with Digital Edge, Austin has stepped into some big shoes at Digital Edge by transforming our web design services, conjuring some of the most successful campaign headlines, and even elevating our voiceover services. All while... Continue reading The post Austin Sherrill Named Sr Interactive Media Designer appeared first on Digital Edge Marketing.
Read moreSep 12, 2022
Courtney Godwin Named Director of Digital Operations
We are thrilled to announce that Courtney Godwin, our former Director of Digital Marketing, has been promoted to Director of Digital Operations. As a tried-and-true veteran within the organization, Courtney has had the unique opportunity to be a part of the agency from its infancy. She has worked in several departments helping mold the programs... Continue reading The post Courtney Godwin Named Director of Digital Operations appeared first on Digital Edge Marketing.
Read moreAug 24, 2022
ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital Edge was asked to lead the first ever meetings marketing session at #ESTO22 in Grand Rapids and we worked to make sure this was a session that was totally different from other... Continue reading The post ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22 appeared first on Digital Edge Marketing.
Read moreAug 9, 2022
6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your storytellers. There is room for a new model for destination organizations when it comes to sustainable tourism. There’s no blueprint for every destination. Organizations are heading towards a future of open-source solutions.... Continue reading The post 6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention) appeared first on Digital Edge Marketing.
Read moreJul 27, 2022
Matt Leamon Named Sr Interactive Media Manager
We are delighted to announce that Matt Leamon has been promoted to Senior Interactive Media Manager! In his seven years with Digital Edge, Matt has been a major player in transforming our video services, adding a drone certification and aerial video to our arsenal, learning and teaching virtually every digital platform Digital Edge leverages for... Continue reading The post Matt Leamon Named Sr Interactive Media Manager appeared first on Digital Edge Marketing.
Read moreJul 15, 2022
DMOs Take Note: Thoughtful Design Makes Information Accessible
Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More importantly, solve problems for users while employing empathy. Empathy, which is defined as the ability to understand and share the feelings of another, is a word getting tossed around a lot recently... Continue reading The post DMOs Take Note: Thoughtful Design Makes Information Accessible appeared first on Digital Edge Marketing.
Read moreMay 9, 2022
Helping Destination Sales Teams Leverage LinkedIn
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume of activity and interest truly hit a peak immediately after the start of the pandemic. Today, LinkedIn training and support is one of the top services our convention and visitors bureau clients... Continue reading The post Helping Destination Sales Teams Leverage LinkedIn appeared first on Digital Edge Marketing.
Read moreApr 20, 2022
A Summary of the Summits & Key Takeaways
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to be, as we are still facing serious challenges post pandemic. As premier partners with Destinations International, Digital Edge participated in the Convention Sales & Services Summit and the CEO Summit where we... Continue reading The post A Summary of the Summits & Key Takeaways appeared first on Digital Edge Marketing.
Read moreFeb 28, 2022
Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall
Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and collectively. 2021 returned us to a quasi-normal routine, but in moving forward we haven’t forgotten the lessons we’ve learned. After all, what are trials but catalysts for growth? What are tribulations but... Continue reading The post Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall appeared first on Digital Edge Marketing.
Read moreFeb 23, 2022
The Future of Meetings & Events Research 2022
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. As we leave behind the road to recovery and the rhythm of log on, greet and repeat virtually, we look into the future of meeting safely and we happily welcome the statistics... Continue reading The post The Future of Meetings & Events Research 2022 appeared first on Digital Edge Marketing.
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