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SOCIAL MEDIA MARKETING
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Jan 19, 2023
The complete guide to Google Shopping Ads for New Zealand retailers
Google Shopping Ads are a powerful tool that can help businesses of all types increase visibility and drive more sales. These ads use product information and images from a business’s website to create visually appealing ads that can appear in search results on Google and other Google properties. In this article, we will take a […] The post The complete guide to Google Shopping Ads for New Zealand retailers first appeared on Digital Workshop.
Read moreJan 18, 2023
UTM Parameters: A Comprehensive Guide to Tracking Your Campaign Performance
UTM (Urchin Tracking Module) parameters are a powerful tool for digital marketers and website owners to track and analyze the performance of their campaigns. By adding UTM parameters to the end of a URL, you can gain detailed information about where your website traffic is coming from, such as the source, medium, campaign, and content. […] The post UTM Parameters: A Comprehensive Guide to Tracking Your Campaign Performance first appeared on Digital Workshop.
Read moreJan 18, 2023
From Awareness to Loyalty: The Importance of the Customer Journey in Digital Marketing
The customer journey is a crucial aspect of digital marketing as it provides a framework for understanding how customers interact with a brand and how to optimize those interactions to increase conversion and customer loyalty. The customer journey can be defined as the process that a customer goes through when interacting with a brand, from […] The post From Awareness to Loyalty: The Importance of the Customer Journey in Digital Marketing first appeared on Digital Workshop.
Read moreJan 17, 2023
Google Optimize & The Power of Split Testing: How to Make Data-Driven Decisions for Your Website
Split testing, also known as A/B testing, is a method of comparing two versions of a web page or app to see which one performs better. This technique is widely used by marketers and webmasters to improve the user experience, increase conversion rates, and boost overall satisfaction with their online presence. In this blog post, […] The post Google Optimize & The Power of Split Testing: How to Make Data-Driven Decisions for Your Website first appeared on Digital Workshop.
Read moreJan 17, 2023
Top 20 Marketing Automation Software: Streamline Your Marketing Efforts and Boost Your ROI
What is Marketing Automation software? Marketing automation software is designed to automate repetitive marketing tasks and streamline marketing workflows. These tools provide a central database for all marketing information and interactions, allowing marketers to create personalised and timely marketing experiences for customers or prospects. These platforms offer automation features across various aspects of marketing such […] The post Top 20 Marketing Automation Software: Streamline Your Marketing Efforts and Boost Your ROI first appeared on Digital Workshop.
Read moreJan 13, 2023
The Ultimate Guide to Digital Marketing for New Zealand Businesses
Warning, this article is long! We cover a huge amount of digital marketing topics, including: What is Digital Marketing? What does digital marketing do? Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. It allows businesses to reach a larger audience […] The post The Ultimate Guide to Digital Marketing for New Zealand Businesses first appeared on Digital Workshop.
Read moreJan 12, 2023
Understanding the New Zealand Privacy Act: What Digital Marketers Need to Know
The New Zealand Privacy Act is a piece of legislation that governs how personal information is collected, used, and disclosed by organizations in New Zealand. This act is of particular relevance to businesses involved in digital marketing, as the collection and use of personal information is a key aspect of many digital marketing strategies. In […] The post Understanding the New Zealand Privacy Act: What Digital Marketers Need to Know first appeared on Digital Workshop.
Read moreJan 12, 2023
Advertising Ethically in New Zealand: Understanding and Complying with the ASA Code of Ethics
The New Zealand Advertising Standards Authority (ASA) Code of Ethics is a set of guidelines that all businesses in New Zealand must adhere to when advertising their products or services. The Code of Ethics is designed to ensure that all advertising is truthful, accurate, and not misleading to consumers. Compliance with the Code of Ethics […] The post Advertising Ethically in New Zealand: Understanding and Complying with the ASA Code of Ethics first appeared on Digital Workshop.
Read moreJan 12, 2023
What New Zealand Businesses Need to Know About Spam Laws: Complying with the Unsolicited Electronic Messages Act 2007
Spam laws are in place to protect consumers from unwanted and unsolicited electronic messages, such as emails, text messages, and instant messages. In New Zealand, the Unsolicited Electronic Messages Act 2007 (UEMA) sets out the legal requirements for sending commercial electronic messages, and businesses must comply with these laws to avoid fines and penalties. In […] The post What New Zealand Businesses Need to Know About Spam Laws: Complying with the Unsolicited Electronic Messages Act 2007 first appeared on Digital Workshop.
Read moreJan 12, 2023
Mastering the Art of Copywriting: Understanding the Different Frameworks for Crafting Persuasive Texts
Copywriting is an essential aspect of any marketing or advertising campaign, it is the craft of writing persuasive text that aims to inspire, educate, and convince your target audience to take a specific action. It helps businesses communicate their message effectively and achieve their goals. In this article, we will take a look at what […] The post Mastering the Art of Copywriting: Understanding the Different Frameworks for Crafting Persuasive Texts first appeared on Digital Workshop.
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