Dinosaur
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SOCIAL MEDIA MARKETING
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Aug 20, 2020
Raise your game
Keeping track of the ever-growing pantheon of social media platforms is getting harder: who’s up, who’s down, in and out. And getting it wrong will see you wasting money chasing customers who don’t exist. So, we turned to good old-fashioned Top Trumps technology to help you raise your social media game. Click a card, any […] The post Raise your game appeared first on Dinosaur.
Read moreJul 21, 2020
Should brands boycott Facebook?
Coke, Unilever and Starbucks have been joined by Microsoft, Levi’s, North Face and hundreds of other brands in an ad boycott on Facebook and Instagram. It’s in solidarity with the Black Lives Matter movement, protesting about the prevalence of hate speech on the platform. So, what’s actually happening, and should you join them? Who is […] The post Should brands boycott Facebook? appeared first on Dinosaur.
Read moreNov 25, 2019
Build better banners
How can you assess if your ad is working hard, or hardly working? Is it creative genius or an ill-considered afterthought? We’ve put together this simple set of pointers to help you assess your banner creative. Keep it simple This is a medium that rewards simplicity. Be simple, bold and grab attention. That doesn’t mean […] The post Build better banners appeared first on Dinosaur.
Read moreOct 25, 2019
Billboards in disguise
In October 1994, a small rectangle inciting you to ‘click right here’ appeared on hotwired.com and the banner ad was born. It was an immediate success, achieving clickthrough rates of over 40%. The first banner ad, for AT&T The ad was for US telecoms giant AT&T, part of a series promising a bright future powered […] The post Billboards in disguise appeared first on Dinosaur.
Read moreJul 25, 2019
The ultimate brand machine
If you want your brand to make a tonne of cold, hard cash, invest in creative advertising. This shouldn’t be a controversial statement and isn’t what this piece is about, but once you can prove it beyond doubt, discovering the blueprints for an unstoppable brand machine suddenly becomes more important. So, let’s quickly prove the […] The post The ultimate brand machine appeared first on Dinosaur.
Read moreMay 3, 2019
The joy of retargeting
It’s part 2 of our look at how to harness digital channels creatively to deliver more effective ads (see part 1, here). This one starts with pair of shoes. Specifically a pair looked at once, three weeks ago, that has been stalking us around the web ever since. That’s not just annoying, it’s a missed […] The post The joy of retargeting appeared first on Dinosaur.
Read moreApr 25, 2019
Lessons in love from Dinosaur
“Remember son, being charming and funny doesn’t work. Constant nagging is sure to win their heart.” That sounds like terrible advice for romantic success, to be honest. More likely to get you a restraining order than a date. But this seems to be the thinking behind far too many campaigns. We don’t need to seduce […] The post Lessons in love from Dinosaur appeared first on Dinosaur.
Read moreMar 4, 2019
Data + creativity = profit
There’s something deeply satisfying about running a performance and optimisation campaign. Turn on the ads, optimise your keyword lists, refine the conversion journey, dial the demographic laser-targeting up to 11 and watch the sales rack up. It really makes you feel like you are squeezing every last ounce of juice from your spend. The instant […] The post Data + creativity = profit appeared first on Dinosaur.
Read moreMar 1, 2019
Five tips for buying fewer, better, ads
1. Don’t shout louder, listen and understand With the Facebook/Google duopoly serving 40 billion ads a day, there is always a lot of competing noise. Trying to make yourself heard by buying ever more ad space won’t work. Create emotional relevance instead. Social listening, audience signals and behavioural insights form a powerful toolkit for showing […] The post Five tips for buying fewer, better, ads appeared first on Dinosaur.
Read moreNov 27, 2018
Your brand by the customer
Research tells us that stories are 22 times more memorable than facts alone. There’s no question that when done well, brand stories are a powerful way to move both people and product – but is finding a tale to tell enough to ensure your brand lives happily ever after? Not anymore. Customers are looking for more authenticity […] The post Your brand by the customer appeared first on Dinosaur.
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