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SOCIAL MEDIA MARKETING
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Jul 8, 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale). The post Experience of the Month: Wendy’s “Sailgating” Experiential Campaign appeared first on dio USA experiential marketing agency.
Read moreJun 24, 2020
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; they’re now the only way. The post Evolving Events in a Transforming World appeared first on dio USA experiential marketing agency.
Read moreJun 16, 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale). The post Experience of the Month: Oddbird Most Socially-Distant Restaurant appeared first on dio USA experiential marketing agency.
Read moreMay 7, 2020
Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing strategy. The post Exploring Virtual Experiential Marketing (VEM) appeared first on dio USA experiential marketing agency.
Read moreMar 27, 2020
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of conferences and tradeshows, what does this mean for brands when it comes to COVID-19 and experiential marketing? The post Navigating COVID-19 and Experiential Marketing appeared first on dio USA experiential marketing agency.
Read moreMar 23, 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale). The post Experience of the Week: CBD (California-based Dairy) Dispensary appeared first on dio USA experiential marketing agency.
Read moreFeb 21, 2020
At this year’s X Games in Aspen CO, Jeep and Inspira Marketing Group stepped up their sponsorship efforts by launching an immersive film experience in 4D, right on the mountainside! Inside a warm and toasty 30-ft. dome, X Game attendees were treated to a 360-degree film viewed from the comfort of actual Jeep Wrangler heated […] The post Experience of the Week: Jeep’s Immersive Film Experience appeared first on dio USA experiential marketing agency.
Read moreFeb 14, 2020
Greggs, the largest bakery chain throughout the UK, sweetened up their PR results with a fantastic Valentine’s Day dinner event inside their locations. Is this your idea of Valentine’s Day romance? (We think so!) Greggs Valentines Day PR Campaign from Taylor Herring on Vimeo. To get creative with your PR stunts, give us a call. The post Experience of the Week: Valentine’s Day Dinner appeared first on dio USA experiential marketing agency.
Read moreFeb 7, 2020
To activate Lidl’s ongoing partnership with the FA, Scottish FA, FA of Wales and the NSPCC, they bring a fun and engaging zone to soccer games. To improve your sports marketing or sponsorship activations, get in touch. The post Experience of the Week: Lidl Football Zones appeared first on dio USA experiential marketing agency.
Read moreFeb 4, 2020
Our team helped facilitate the entire food truck sampling tour; we: Wrapped the food truck with full Lightlife branding Installed all necessary cookware inside the food truck Staffed the campaign with ServSafe certified tour management Hired and trained a professional driver to operate the food truck safely Researched events and high traffic areas and developed a strategic route, based on Lightlife's market targets Secured all permitting and activation spaces Managed the food samples and ingredients, coordinating in-market pick-ups Activated the entire campaign, fully turnkey for Lightlife and its partners The post Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019 appeared first on dio USA experiential marketing agency.
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