Will AR increase your customer's purchases? Short answer: Yes. "72% of AR users report that they made unplanned purchases because of the AR influence." #AR is indeed the future of #UX, but not only for how we typically think of user experience. Augmented reality is promising to be the savior of the retail industry. Compared to VR, AR doesn't necessarily require the otherwise extreme standard of sophistication to get the job done. Something as simple as seeing what a hat will look like on your head can be useful in increasing your customer conversions, without immersive environment engineering. VR certainly has its place - for example, our Double Studio branch has had success in engineering VR employee onboarding products for companies. During the pandemic, you couldn't always visit the office on your first day/week/month, meet your team in person, and see the office layout. VR solves that. AR yet will allow startups and midsized retailers to boost their business, during and after the pandemic passes. After all, most of your customers already have access to a smartphone... Contact our Double Studio branch here through LinkedIn or visit double.studio to see examples of our AR and VR work.

Join us during PG Connects 2021! We'll be participating in a variety of #mobilegaming sessions and topics. (Of course, you can still reach us at doublecoconut.com or on LinkedIn during this week-long conference.)

We often get asked at doublecoconut.com "What do you mean by #gamification? Don't you do just #gamedevelopment?" Well, yes and no... #Digitaltransformation (as made clear in this article) is more crucial for legacy companies than ever. While for some, yes, developing a game or app is now vital for their business to stay afloat. Yet, incorporating gamification into #digitization of your business or digital transformation, is soon to be just as vital.

So what is the #fashionindustry getting out of the #gamingindustry? From the article: "By chasing gamers, the industry is chasing not just cash, cultural currency and consumers, but a future that could change everything. It’s next level time for #fashion." Talk to us here on LI or at doublecoconut.com if you're in fashion, and want to stay ahead of the curve.

You can read the whole article, but here are the key takeaways on #mobilegaming and #onlinegaming growth between two of the largest companies, #Roblox and #Zynga: 62 million unique users in February alone ~35% growth in minutes spent gaming And that's just between two platforms... The time is now (or yesterday, in a manner of speaking) to create a game for your brand, or to #gamify your customer experience. Talk us here or go to doublecoconut.com to see what we can do together.