Big Health & Wellness Trends From 2019

Every year we see shifts in society’s focus on particular health issues and approaches to wellness. Some of these trends and shifts are due to innovations in technology but many are simply due to increased awareness of certain issues. Some are just fads, while others may be overtly harmful. Put down your phone Possibly the […]

Top Healthcare Digital Marketing Trends

There’s an abundance of digitally accessible information out there. This ultimately means patients looking for health-related service have a lot of choices, and they also have certain expectations when it comes to what they hope to find while searching. If you happen to be evaluating or reassessing your marketing plan, here are some of the […]

4 Tips for Writing Effective Healthcare Email Subject Lines

Emails can be a cost-effective way to reach out to current and potential patients if your goal is to encourage engagement with your healthcare practice. But the cold hard fact is that most people don’t go beyond the subject line when checking emails. Increase your odds of getting past this hurdle with these four tips […]

Start Off Summer with a Healthy Social Media Marketing Strategy

Even though nearly 60 percent of patients decide where to get treatment based on a healthcare provider’s social media information, many doctors and similar medical professionals still have little or no social media presence. And many other healthcare providers simply don’t view social media marketing (SMM) is being all that important for them. If your […]

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How to Market a New Healthcare Practice

Starting a new healthcare practice can seem like an impossible task when you consider the many choices people have when looking for medical care these days, especially in well-served urban areas. While there are some hurdles you’ll need to clear before you reach a point where you have a steady stream of patients, you can […]

5 Ways to Handle Negative Healthcare Feedback

In today’s highly connected world, it’s definitely important for doctors, clinics, specialists, and hospitals to establish a solid online presence. When done correctly, engagement and Internet marketing can be a wonderful way to attract new patients and keep existing ones informed and involved. However, one of the potential pitfalls associated with being active online for […]

What Doctors Can Learn from Google Analytics

One of the many benefits of reaching out to your target patients online is the ability to track results. But if you happen to be busy running your medical practice and tending to the needs of your patients, you may not be fully aware of the wealth of information you can get from Google Analytics […]

How to Create an Engaging Healthcare Blog

Original content that’s relevant and informative is what matters most to many consumers today, including ones in need of some type of medical care. It only stands to reason that meaningful content can be impactful within the healthcare industry given the personal nature of patient relationships. If you happen to be in the process of […]

Online & Offline Strategies That Lead to Medical Marketing Success

TV, print, and outdoor media still perform well in the healthcare industry for marketing purposes. At the same time, medical practices shouldn’t ignore the potential to connect with patients online. Ultimately, what any practice (no matter how big or small it may be) wants is to increase profits and visibility. The solution is to find […]