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Apr 8, 2021
Brand storytelling has always played a significant role in the success of marketing campaigns. Done right, it has the power to bring a brand alive and evoke an emotional response from its audience. With the magic of storytelling, brands can build a personal connection with their customers and create a loyal following – one of […] The post How to Share Your Brand Story with Social Media + Worksheets appeared first on Easton Design.
Read moreMar 8, 2021
After a year of working remotely, we’ve learned a lot about how to make work-from-home life a little smoother, easier, and more productive. Above all else, our biggest takeaway this year has been FLEXIBILITY. Whether you’re working from home temporarily due to Covid (hello, survival mode!) or are in it for the long haul, these […] The post Working From Home–Our Top 5 Tips appeared first on Easton Design.
Read moreDec 14, 2020
Do you ever feel like you could meet your digital marketing goals so much quicker if you just had the right tool for the job? When it comes to digital marketing, few things are as essential as the tools that help you run your business more efficiently so you can focus, prioritize, and save time. […] The post 5 Tools to Help You Reach Your Digital Marketing Goals appeared first on Easton Design.
Read moreFeb 12, 2019
We are proud to announce the launch of another new client website! This is for a new entrepreneur in the downtown Iowa City area, Beno’s Flowers and Gifts. The new store opened in November and has impressed customers with the unique style and attention to detail. Fresh flowers and natural plant products (nothing artificial) are […] The post Iowa City Website Launch: Beno’s Flowers and Gifts appeared first on Easton Design.
Read moreFeb 7, 2019
We are proud of the opportunity to work with Jill, Karla and the whole team at the National Motorcycle Museum in Anamosa. If you haven’t had the chance to check out the amazing museum, you need to make the quick trip to Anamosa, Iowa. The team at NMM had an aging WordPress site that was […] The post Anamosa Website Launch: National Motorcycle Museum appeared first on Easton Design.
Read moreNov 27, 2018
The growth of sitebuilders like Squarespace and Wix has been notable and WordPress wants to keep its place in first (WordPress is the most prominent CMS available, powering over 30% of the web). So, developers have been working on the 5.0 release with a common goal in mind: to make generating satisfying content for your […] The post WordPress 5.0: What Iowa City and Cedar Rapids Needs to Know About the New Editor appeared first on Easton Design.
Read moreNov 12, 2018
TLDR: Just show me the design already. As someone who comes from a graphic design background, I like to look at different things and think to myself, how would I handle this? What would be the guidelines on if I worked on that project? One of those designs I’ve considered over the years is the […] The post Website Project Analysis: University of Iowa Home Page appeared first on Easton Design.
Read moreNov 10, 2018
This past Thursday, November 10, 2018, I was presented with the 2018 Ambassador of the Year award. It’s a great honor. The event itself was wonderful and as someone who typically sites in those events, I’m thankful that the chamber staff keeps the program running and we can all get off to work. However, I […] The post Chamber Ambassador of the Year Thank You appeared first on Easton Design.
Read moreNov 5, 2018
At William Easton Design we love local businesses, and we love sharing them with you! In that spirit, we are partnering with Graduate Iowa City for a Getaway Giveaway. If you haven’t seen The Graduate you are in for a treat, think black and gold, all things Iowa and living the writer’s life. That’s what […] The post Graduate Iowa City Getaway Giveaway! appeared first on Easton Design.
Read moreMay 20, 2018
Hey Star Wars fans! Are you ready for the premiere of Solo: A Star Wars Story? We know you are, and we are giving away 4 tickets to the Friday night showing (7 pm). But that’s not all, we have reserved the best seats in the house at Marcus Cedar Rapids Cine‘s in one of […] The post Win Tickets to See Solo: A Star Wars Story on Opening Day! appeared first on Easton Design.
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