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Microsoft Advertising will also sunset their version of Expanded Text Ads next week, August 29th 2022, to serve only RSAs out of all Standard Search campaigns. The good news is that your current Expanded Text Ads in Microsoft Ads will automatically be updated to Responsive Search Ads. However, you’ll find yourself missing lots of potential headlines and descriptions since the newer ad type allows for much more ad copy.

PSA: Change Your Microsoft Ads To Responsive Search Ads by August 29

To help with uploading and organizing all image and video creative needed, Google Ads has created the Asset Library, which is a “visual-first” library where you and your team can easily import, view and store creative assets for both active and inactive campaigns.

Google Ads Launches Asset Library As Its New Creative Hub

On June 30, Google Ads retired Expanded Text Ads (ETAs) and updated Search campaigns to only utilize Responsive Search Ads (RSAs). If the shift over to RSAs has been challenging for your team, we’ve collected some tips to help get the wheels turning. After all, so many copy lines in one ad, and understanding all the mix-and-match capabilities of the ad can make it a challenge to really get creative.

How to Write Winning Responsive Search Ads on Google Ads

At Google’s annual I/O event this past May, Google unveiled the new platform that will allow users a few different options to ensure the most relevant ads are being served to them across Google Search, YouTube, and Google Discover. Dubbed My Ad Center, here’s what the platform can do:

Want to Control The Ads You Are Served? Google Gives Power To Users With My Ad Center

Watch the recording of our GA4 Migration webinar, hosted by Kris Irizawa, Director of Analytics at Eboost. This webinar will prepare you for the upcoming mandatory transition from Google Analytics’ current Universal Analytics to Google Analytics 4.

Watch Now “GA4: What Marketers Need To Know”

As a media buyer and advertiser, you are essentially a merchant of attention. Your goal is to capture the attention of a target audience member through a combination of visual stimuli in the form of creative (video/graphic), headline, ad body copy, and CTA button.

How To Make Your Facebook Ads More Effective With These Simple Tricks

Now, Google could display the classic “Ad” label, or you may see other variations in its place, like “Sponsored,” “Advertisement” or others. What is interesting though, is that the label placement is now showing above the Display URL, which may call less attention to potential customers.

Google Ads Test New Ad Label & Favicon Display for Search Ads

Join us Thursday, June 16, 2022 at 11am PT for our GA4 Migration live webinar hosted by Kris Irizawa, Director of Analytics at Eboost.

Eboost Presents: “GA4: What Marketers Need to Know”

Google Ads Performance Max campaigns, which will ultimately take over Smart Shopping and Local campaigns in the coming weeks, just rolled out some hot new features. We're particularly excited about the New Customer Acquisition Goal built for advertisers looking to reach new users.