It’s a common occurrence to find organizations juggling multiple vendors to execute different marketing programs and channels. And, its even more common to hear that it is impossible to integrate these disconnected vendors’ metrics into a single tracking and reporting system. We heard that recently from a company that had been over-promised and under-delivered by […] The post Integrated Marketing Smoke and Mirrors appeared first on Echo Effect, specializing in Cross-Media Marketing, Varible Data Printing, Direct Response Solutions.

With the news about the National Security Agency data mining phone, email and search records from Google, Yahoo, Verizon and other communications giants, everyone now knows something about big data. And, one thing we have all concluded is that analyzing data to profile individuals is a highly efficient way to narrow down targets. In the […] The post Donor-Based Organizations and Big Data appeared first on Echo Effect, specializing in Cross-Media Marketing, Varible Data Printing, Direct Response Solutions.

A new online marketing research report for membership-based organizations was revealed earlier this week by Echo Communicate, a cross-media marketing firm based in Baltimore, Maryland. This is the second in a two-part series on the research by American News Report. The first article reported on search engine optimization (SEO), website traffic and keyword research. “This pioneering research is designed to […] The post New Research on Content Marketing, Social Media and Conversion appeared first on Echo Effect, specializing in Cross-Media Marketing, Varible Data Printing, Direct Response Solutions.

New online marketing research for membership-based organizations was unveiled today by Echo Communicate, a cross-media marketing firm based in Baltimore, Maryland. “This research is the first of its kind for membership-based or donor-based organizations,” said Jordan Grable, Vice President of Strategic Accounts at Echo Communicate. “It is a comprehensive body of work that uncovers the […] The post New Online Marketing Research on SEO, Website Traffic and Keywords appeared first on Echo Effect, specializing in Cross-Media Marketing, Varible Data Printing, Direct Response Solutions.

Echo Communicate discusses how cross-media marketing is impacting membership engagement for nonprofit based organizations. http://americannewsreport.com/cross-media-marketing-turns-members-into-extreme-couponers-8817849 The post Cross Media Marketing Turns Members Into Extreme Couponers appeared first on Echo Effect, specializing in Cross-Media Marketing, Varible Data Printing, Direct Response Solutions.

Echo Communicate is in the News and discussing how data is changing the marketing and fundraising landscape. Read the re-published article in American News Report below. http://americannewsreport.com/big-data-means-big-changes-for-marketing-and-fundraising-organizations-8817773 The post Big Data Means Big Changes for Marketing and Fundraising Organizations appeared first on Echo Effect, specializing in Cross-Media Marketing, Varible Data Printing, Direct Response Solutions.