Element Advertising
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SOCIAL MEDIA MARKETING
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Jul 22, 2020
FINDING THE GOOD: A LOOK AT THE POSITIVE WAYS COVID-19 MIGHT IMPACT BUSINESS.
To say that COVID-19 has negatively impacted people and businesses across the world is the understatement of 2020. In a time that has felt hopeless for many, it’s been encouraging to see people come together and support one another. Despite all the bad news associated with the global pandemic, it’s also brought about positive changes … Continued The post FINDING THE GOOD: A LOOK AT THE POSITIVE WAYS COVID-19 MIGHT IMPACT BUSINESS. appeared first on Element Advertising.
Read moreJun 30, 2020
Advertising During the COVID-19 Crisis—What to Do and How to Do It.
The COVID-19 pandemic has upended businesses across the world. If you’re a business owner, destination, organization, etc., advertising was likely one of the first expenses you cut when this crisis began. But now that lockdowns have been lifted and businesses are slowly beginning to reopen, the question of how to advertise during this time is … Continued The post Advertising During the COVID-19 Crisis—What to Do and How to Do It. appeared first on Element Advertising.
Read moreJun 12, 2020
A SMALL, GOOD THING.
In the short story “A Small, Good Thing,” written by the late Raymond Carver, a couple confronts a baker hired to make a birthday cake for their young son. The son, sadly, has recently died due to complications arising from a car accident, and the family, distraught, completely forgets about the cake. The baker calls … Continued The post A SMALL, GOOD THING. appeared first on Element Advertising.
Read moreMar 19, 2020
A word on COVID-19 and the coronavirus from Element.
In light of what appears to be a constantly evolving news cycle regarding the coronavirus and the disease it causes, COVID-19, Element would like to encourage all of our friends, clients, vendors, and everyone else to be extra careful at this time. Please follow all the proper precautions regarding social distancing, hand washing, and monitoring … Continued The post A word on COVID-19 and the coronavirus from Element. appeared first on Element Advertising.
Read moreJan 14, 2020
LET’S TALK TONE.
The state of the nation’s satisfaction with how we speak or communicate with one another is…not great. Opinion poll after opinion poll suggests we’re just not getting one another, we’re inadvertently upsetting each other, we’re making comments in bad taste, we’re too syrupy sweet or saccharine, and we’re choosing the wrong times to joke and … Continued The post LET’S TALK TONE. appeared first on Element Advertising.
Read moreOct 10, 2019
DISRUPTION IS DEAD. LONG LIVE DISRUPTION.
Mention the term “disruption” in a circle full of ad industry vets, and you’ll likely get a yawn, a derisive laugh, or perhaps a little teasing. Disruption has fallen out of favor as a buzzword or term invoked by the advertising illuminati, but that doesn’t mean it’s dead as a practice in branding or marketing. … Continued The post DISRUPTION IS DEAD. LONG LIVE DISRUPTION. appeared first on Element Advertising.
Read moreJan 23, 2019
When Audience Becomes Artist: Curating User-Generated Content in Social Media.
What is user-generated content? Just as the name suggests, user-generated content is pictures, posts, copy, stories, videos, etc. generated by social media users. With permission, brands are able to use this content in their own social media posts. Want to appear plugged in with your social audiences, engage with them, and ensure you’re posting about … Continued The post When Audience Becomes Artist: Curating User-Generated Content in Social Media. appeared first on Element Advertising.
Read moreDec 4, 2018
Four Things to Consider for Your Social Media Strategy
If you were to do a simple Google search for social media sites, you might be shocked at the number of different platforms. It’s unrealistic to think you could possibly have an impactful presence on all of these sites, but how do you know which social media sites are best for your business? Maybe you’re … Continued The post Four Things to Consider for Your Social Media Strategy appeared first on Element Advertising.
Read moreDec 4, 2018
Making an Open Office Workspace Work
Mention open office workspaces and you’re bound to get lots of opinions. Maybe you read the Harvard research study published earlier this year that quantitatively denies that open office workspaces increase collaboration. Maybe you’ve worked in an open office space and thought it was just plain a-w-k-w-a-r-d. Either way, open office workspaces have gotten a … Continued The post Making an Open Office Workspace Work appeared first on Element Advertising.
Read moreDec 4, 2018
Navigating Your WordPress Dashboard
If you’re operating a small- to medium-sized business, odds are your website is powered by WordPress. Originally associated with blogging, WordPress has quickly become the go-to platform for open-source content management. WordPress is user-friendly, even for the not-so-tech-savvy user. However, if you place yourself in the not-so-tech-savvy category, it can be intimidating. When in doubt, … Continued The post Navigating Your WordPress Dashboard appeared first on Element Advertising.
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