Jun 17, 2022
What is SEO and How it Can Help Your Business?
Introduction to SEO Search Engine Optimization, also known as SEO, is the process of optimizing or improving a website so that search engines like Google can easily match the relevancy between what a web page is about and the context of a user’s keyword search. To make your website more visible you have to improve […]
Read moreMar 16, 2018
Is Direct Mail The Secret Marketing Weapon of 2018?
It’s 2018. Baby Boomers are in their sixties, Generation Xers are in their forties, and Millennials are in their thirties. Now Generation Z is on the scene and they are a consumer force to be reckoned with. While previous generations certainly matter when it comes to marketing, these young people, mostly teenagers at this point, […]
Read moreJun 12, 2017
DIY Digital Marketing vs. Outsourcing Digital Marketing
At some point, every business owner wishes for their business to grow or expand. Those who are gifted with talent and skill are successful. When this happens, it is usually because they worked with all the necessary tools, techniques and resources. Marketing, whether your business is online or offline, plays a vital role in bringing […]
Read moreApr 3, 2017
2017 Social Media Trends – Key Factors To Drive Your Channels
Every year, we watch social media evolve, changing the way brands market to consumers, how consumers interact with brands and lastly, how social media advertising affects the optimization of posting habits. In 2016, we no longer considered social media a fad. Instead, we embraced it as the preferred communicative method in younger generations. Snapchat gave […]
Read moreMar 28, 2017
Creative Ideas for Recruiting on Social Media
Job-seekers find themselves amidst a sea of competition. No matter the position they’re vying for, an unfathomable number of fellow applications are up for the same title. It’s a tough search and an even harder win. As high as the pressure is for applicants, it’s intense for companies, too. HR not only needs to find […]
Read moreMar 21, 2017
Marketing Tips for Allergists in 2017
‘Tis the season for marketing ideas 2017! And you know what? We’re stoked about it. The new year welcomes new trends, and it’s fascinating to watch our clients’ small businesses thrive under the direction of innovative marketing endeavors. Today we want to focus on marketing for an industry who is also experiencing an all-time high: […]
Read moreMar 14, 2017
Tips on Promoting Your Jewelry Store on Social Media
Photography is one of the key elements to any of your marketing campaigns. In an era where readers are by nature ‘scanners,’ the quality and expression of the photo become even more important. Positioning, color, brightness and clarity all speak to nature of your brand. These qualities also hold the potential to captivate your audience. […]
Read moreMar 7, 2017
How Can Sporting Goods Retailers Immerse Their Customers?
Harnessing the attention of the millennial generation has been a difficult objective for many brands over the last half a decade. The millennial attention span is small, making effective messaging especially crucial. Marketers have only a few seconds or a few lines to grab this young mindset and make consumers fatefully curious in that brand’s […]
Read moreFeb 8, 2017
Social Media Tips for Accountants
Accounting and social media, two peas in a pod, right? We’re kidding, these aren’t two words you commonly hear together, but social media can be a success-altering strategy for accountants. Digital marketing is no longer a way to boost sales; it is essential to finding clients, making sales and keeping consumers as loyalists. If you […]
Read moreFeb 1, 2017
Redo Your Used Car Dealership Marketing Campaign
It’s easy to get overwhelmed in an industry that is inundated with knowledgeable teams and reputable experts. But it’s a new year, and there’s an opportunity to refine your car dealer marketing strategy. Below are EM360’s top tips for improving your marketing in 2017: Email market with auto response Auto responders include personalized messaging. Depending […]
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