Embryo Digital
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Embryo Digital
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SOCIAL MEDIA MARKETING
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Jan 20, 2023
In-Market & Custom Intent Audiences
Gather round, marketers. It’s time to dust off the ol’ crystal ball and thoroughly demystify the following terms: custom intent audiences and in-market audiences.* *Also known as saviours of the modern PPC advertising mechanism. Sure, they aren’t new kids on the block – as audience types and campaign goals have been around since the dawn... View Article
Read moreJan 19, 2023
How to Get Your Trustpilot Reviews On Your Site
We all know that the customer-buyer journey is messy and filled with multiple points at which a user can search for information that can influence their purchasing behaviour. A key piece of information that can be shown to users is online reviews, which is why the power of a review should never be underrated. Positive... View Article
Read moreJan 18, 2023
What is Search Impression Share?
One vital metric to look at when aiming to grow a PPC account is your Search Impression Share. Whether this is at campaign or keyword level, this is the metric whereby you can measure your visibility in comparison to competitors, which informs your strategy on targeting, bidding, and overall So… What exactly is it? Search... View Article
Read moreJan 17, 2023
20 Examples Of Brands Nailing Their Email Marketing
‘Is email marketing dead?’ is a blog title or LinkedIn post I often read amongst the digital marketing community. It’s a valid question in the post GDPR age, where huge amounts of time and effort need to be put into building customer lists and creating a brand that people genuinely want to hear from. But,... View Article
Read moreJan 16, 2023
40 Organic Social Media Ideas That Are Sure To Drive Engagement
When it comes to the time of the month to create your organic social media strategy, it can sometimes be difficult to beat the dreaded writer’s block. We all know that social content needs to be exciting, new, something that will grab the attention of your audience and drive engagement, something which is often easier... View Article
Read moreJan 12, 2023
How To Use Google Trends To Improve Your Digital Marketing Strategies
So you’re looking to learn how to use Google Trends? For those who are unfamiliar with Google Trends, it’s an online tool that focuses on discovering ongoing trends and monitoring search behaviour from different sources such as Google Search, Google Images, and YouTube. The tool is often overlooked by many but utilising the tool properly... View Article
Read moreJan 11, 2023
Google Analytics 4 Benefits: What to Know before Migrating
Benefits of Google Analytics 4? You ask. Well, marketers rejoice! The brains at Google have packed in plenty with this latest release. In this article, we’ll be helping you get to grips with the top predictive metrics and features that GA4 offers. We’ll be looking into: What Google Analytics 4 (GA4) is Why the switch?... View Article
Read moreJan 9, 2023
How To Do a Backlink Analysis: A Simple Guide
We have gone to lengths to discuss backlink acquisition and whether disavows are still relevant or not. This is not just when writing blogs for Embryo, but in client meetings and in everyday conversations. The most important aspect of ensuring your backlink profile is both as natural and trustworthy as possible, is with regular analysis... View Article
Read moreJan 3, 2023
Embryo to Be MYP’s Digital Partner for a Second Year
Embryo is thrilled to announce that we will continue our partnership with Manchester Young Professionals (MYP) as their digital partner in 2023. Since first teaming up with MYP in 2020, we have been blown away by the dedication and passion of this incredible networking organization. MYP’s mission to connect, support, and empower young professionals in... View Article
Read moreDec 30, 2022
5 Design Styles That Are Going to Be Big in 2023
2022 has brought a range of new styles and approaches to design, some drawing from the past and building on them and some radical and new. 2023 will undoubtedly bring a new plate of design styles to the table. Here are my top 5 design styles that I predict will play a big part of... View Article
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