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Jul 2, 2020
By Alex Birch, SEO Manager at Typeform You don’t need hundreds and thousands of dollars to make your marketing campaign look professional. Here are a few tricks you can do to make your content more effective. Your content marketing could be the most interesting piece of content on the web, but if it doesn’t look […] The post Marketing On A Budget: How To Make Your Content Look More Professional appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreJun 3, 2020
Despite all the SEO tools on the market, no piece of technology can give you better insight for your content strategy than Google itself. By typing a proposed blog topic or title into Google you can get an incredible amount of information on whether the article is worth writing in the first place, your chances […] The post It’s all in the SERPs: What Google can tell you about your content strategy appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreMay 1, 2020
Mental fortitude: the ability to focus on and execute solutions when in the face of uncertainty or adversity. Virtually overnight the world has changed. If you’re anything like me, your best-laid business plans for 2020 have gone right out the window… Marketing messages now seem irrelevant or even tone-deaf. Selling seems insensitive and awkward. Launch […] The post 6 Ways to Develop Mental Fortitude in Times of Business Adversity appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreMar 11, 2020
You may have heard the complaints: “Pinterest is getting harder.” I see once rabid fans and even Pinterest course creators and coaches jumping ship because they’re not seeing the traffic results they once were and they’re throwing in the towel. And yet, I’ve more than doubled my engaged audience in the last couple of months! […] The post Ultimate Guide to Pinterest Marketing in 2020: 10 factors that drive traffic appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreFeb 18, 2020
One of the unexpected consequences of blogging for any length of time is that at some point, part of your job becomes managing all of the content you’ve written. Older blog posts can lose their popularity over time, but that doesn’t mean you should send them out to pasture! Instead of constantly churning out new content, I […] The post 11 Ways To Refresh, Repurpose, And Get More Value Out of Your Old Blog Posts appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreFeb 17, 2020
So, here’s the dealio. It’s easy to go crazy when it comes to WordPress Plugins — you can make your site do cartwheels and expand its functionality to the moon and who doesn’t want that? The problem is, not all plugins are well-coded (even the ones you pay $ for as I found out the […] The post My Top 10 Ride-or-Die WordPress Plugins appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreFeb 7, 2020
Today I published a new blog post and the Google spreadsheet I use to keep track of them informed me that this was the 100th post! I thought it would be a great time to check in to compare where I was a couple of years ago versus where I am now… was all this […] The post I Wrote 100 Blog Posts. Here’s What I Learned… appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreFeb 6, 2020
When we think about the word “branding,” what usually comes to mind are the things that our customers can see — our logo, website, and our distinct colors and fonts. But these things are actually a more specific facet of branding known as brand identity… Brand identity refers to the aspects of your brand that […] The post Essential Components of a Strong Brand Identity appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreFeb 1, 2020
Creating a brand guide is a super valuable exercise for any business — it’s a process that helps you really think through how you’re going to create consistency with your visuals and delves into the deeper, more philosophical aspects of your brand too — all the reasons your customers will care (and buy!). If you’re […] The post How To Create A Brand Guide + Template for Canva appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
Read moreJan 11, 2020
One of the easiest ways to accelerate the process of becoming recognized, remembered and trusted is to create consistency in your brand. When it comes to this, nothing is more important than your brand visuals because this is the information that’s processed the fastest (within milliseconds!). To create that consistent visual style — enter the […] The post How To Create A Brand Board – Ultimate Guide with Template & Examples appeared first on Endeavor Creative | Brand Strategy for Service-Based Entrepreneurs.
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