Mar 6, 2019
When Brands Fail to Keep their Promises
I don’t go to Starbucks very often, but sometimes I do, usually when I am travelling and just “want a little something.” Yet I am a customer and their brand has made me a promise: that they will make my “little something” the way I like it. I actually don’t drink coffee – I like … Continued The post When Brands Fail to Keep their Promises appeared first on Engine.
Read moreOct 31, 2018
Want To Be Your Agency’s Favorite Client?
It’s probably not much of a secret that within the agency world, some clients are liked more than others. Interestingly, there is a correlation between the quality of work a “great” client gets and that which other clients get. And it has much less to do with whether they are personally liked and far more about … Continued The post Want To Be Your Agency’s Favorite Client? appeared first on Engine.
Read moreOct 10, 2018
Two Whole Pages in Durham Magazine!
But we’re really excited to be featured in Durham Magazine’s Downtown Issue. A two-page spread! That’s a lot of talking about ourselves. Actually we talked more about how proud we are that our work has helped shape Durham businesses and organizations that have proven to be essential to the character and success of the Bull … Continued The post Two Whole Pages in Durham Magazine! appeared first on Engine.
Read moreSep 20, 2018
The Creative Brief: The Fun Starts Here
We love a good Creative Brief. It is the pivot between strategy and execution. The point where theorizing is complete and action begins. Simultaneously an end and a beginning. It lies at the nexus of everything. It is the compression of what is known about a company, its customers and its competition, its offerings and … Continued The post The Creative Brief: The Fun Starts Here appeared first on Engine.
Read moreAug 27, 2018
The Importance of a Positioning Statement
Then they point us to the “Mission,” “Vision” or “Values” statements on their website. (As an aside, it’s almost always a reference to the website. Rare is the client who can recite any of those from memory). Have you read a bunch of mission statements lately? They almost always share at least a couple of … Continued The post The Importance of a Positioning Statement appeared first on Engine.
Read moreAug 22, 2018
Look, Ma! We’re on TV
So when local TV station WRAL called us with questions about branding — What is it, really? Why does it cost so much (or does it)? Is it worth it? — we were delighted to help. We’re going to jump on any possibility of educating people about branding vs. a logo, because that’s so often … Continued The post Look, Ma! We’re on TV appeared first on Engine.
Read moreAug 13, 2018
Positioning is Everything
We often get calls from potential clients asking if we can “build them a new website.” We love that question. Obviously the quick answer is “sure, we can help with that.” The problem, of course, is that while the answer may be true, they are actually asking the wrong question and don’t know it. It’s … Continued The post Positioning is Everything appeared first on Engine.
Read moreFeb 26, 2018
FIRST IMPRESSIONS AND FEELINGS
We talk a lot about it, and describe its importance in many ways. But I recently stumbled across a TED Talk that reframed the way I think about branding and what it can mean for an organization. A recent episode of the TED Radio Hour titled “What is Beauty” featured Richard Seymour, a designer who believes … Continued The post FIRST IMPRESSIONS AND FEELINGS appeared first on Engine.
Read moreDec 4, 2017
THE MOST WONDERFUL TIME OF THE YEAR.
Commercials, that is. Streaming TV has completely changed the way businesses and organizations advertise. It’s more crucial than ever, if you’re going to spend money on ads, to create something that’s compelling and memorable. And if your ad becomes a product in itself — sought out, shared and talked about — that can be even … Continued The post THE MOST WONDERFUL TIME OF THE YEAR. appeared first on Engine.
Read moreNov 28, 2017
PRINTING NECKLACES IN ITALY.
One would expect to find many lovely things wandering through the cobblestone streets and alleyways of Venice. Stellar gelato? Check. Kitchsy glass gondolas? Check. 3D printed necklaces that look like precious metals? Wait, what? Those of us in creative fields are often drawn to places and objects that display thoughtful, innovative design, so it’s no surprise … Continued The post PRINTING NECKLACES IN ITALY. appeared first on Engine.
Read moreHow does this agency match to your business needs? Create a free account to find out