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SOCIAL MEDIA MARKETING
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Oct 24, 2022
Tackling your plastic surgery marketing strategy can be daunting, but don’t let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning—really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working […] The post Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead first appeared on Etna Interactive.
Read moreSep 13, 2022
Confused about the recent dramatic changes in your Google Analytics data? Wondering “Why is my site traffic down?” or “Why has my site geo traffic changed?” These differences are related to the two latest Apple iOS updates and how they affect Safari users’ privacy. While these updates are permanent, you can adapt to the new […] The post New Privacy Features from Apple Forever Corrupt Your Google Analytics Data first appeared on Etna Interactive.
Read moreAug 3, 2022
Summary This spring, Google announced the official dates for decommissioning its Universal Analytics tool, which is widely used to examine and report on website performance. A new tool, Google Analytics 4, will take its place. All users of Universal Analytics must convert to the new tool as soon as possible. Making it measurable is a […] The post What Is GA4 & How Will Converting From Google Analytics Affect You? first appeared on Etna Interactive.
Read moreJun 20, 2022
Watch Now: 8 Tips for Great Healthcare Customer Service Not sure how to deal with patient inquiries, how to make booking more efficient, or how to ensure that you capture new patient leads? Assumptive booking and conversations with your team about which communication channels to prioritize can help streamline processes for your practice. Most importantly, […] The post Improve Your Healthcare Customer Service: Proven Examples of Excellent Customer Service in Healthcare first appeared on Etna Interactive.
Read moreMay 27, 2022
“Make It Measurable” is one of Etna Interactive’s core values, and we take our values to heart! In our plastic surgery marketing agency, we find that this, along with our other values such as “Work with Purpose & Passion,” “Be Fair & Considerate,” “Do Uncommonly Good Work,” and “Play the Long Game,” make us successful […] The post Digging Out the Data: A Case for Measurement as a Core Company Value first appeared on Etna Interactive.
Read moreApr 21, 2022
Concerned about phishing scams and what they could mean for your office? There are many types of phishing; text messages, emails, and phone calls can all be fraudulent, leading to extortion that affects your practice. As these types of scams become more commonplace, make sure that you know how to identify and deal with them. […] The post Don’t Take the Bait – How To Avoid Phishing first appeared on Etna Interactive.
Read moreMar 22, 2022
Do you know how important the online reputation of your practice is? Make sure that you’re using the most effective method to solicit online reviews and making use of the systems already in place. It’s not just about using the right method, but asking at the right time, too. Learn more about best practices for […] The post Concerned about Your Online Reputation? Do This One Thing Now! first appeared on Etna Interactive.
Read moreFeb 24, 2022
As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for some simple tests you can run to gauge how well your […] The post Medical Industry Email Marketing: Benchmarks and Best Practices first appeared on Etna Interactive.
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